avatarLinda Ng

Summary

The website content provides strategies for writers to improve their success on Medium by experimenting with publishing, engagement, social media promotion, writing tools, niche topics, writing styles, editing techniques, and data analysis.

Abstract

The article emphasizes the importance of evolving one's strategy on Medium to achieve better results. It suggests that writers should not fear experimentation, as it is through trial and error that they can discover effective methods for increasing engagement and earnings. The strategies include diversifying publishing methods, actively engaging with the Medium community, promoting content on social media, utilizing writing and editing tools, exploring different niches and writing styles, and analyzing performance data. The author shares personal experience of implementing these strategies over eight months and encourages writers to track their progress and adapt as necessary.

Opinions

  • The author believes that changing strategies is crucial for success on Medium.
  • Experimentation is seen as a valuable learning process, even if some attempts do not yield immediate positive results.
  • Engaging with other writers and the broader writing community is considered beneficial for a writer's growth and visibility on the platform.
  • Utilizing a variety of tools and platforms can supplement a writer's blog and potentially increase earnings.
  • Writing in different styles and formats, as well as creating compelling headlines, is encouraged to attract and retain readers.
  • The author suggests that maintaining a spreadsheet for tracking key metrics is a practical approach to understanding the effectiveness of different strategies.
  • Personal enjoyment is derived from trying new strategies and observing their impact on the author's Medium presence.

MEDIUM

Change Your Strategy On Medium With These Simple Ideas

It’s important to keep things fresh!

What’s your next move? Photo by Gladson Xavier

Changing your strategy on Medium is absolutely key to your success.

Every time you do something a little different, you learn something new. One tweak may make a story go viral or reduce views. Nevertheless, the key is to keep experimenting to find the best strategy for you.

Don’t be afraid to experiment with different ideas. In order to see what works, you need to rely on trial and error. If you try one idea and your earnings or stats show a downward trend, then change it up. Keep changing it until you find something that works for you.

Here is what you can consider when refining your strategy for success.

Publishing

  • Submit stories to new publications
  • Try self-publishing
  • Change your publishing schedule
  • Don’t be afraid to write for large publications

Engagement

  • Meet new writers by commenting and engaging each day
  • Find writers in your niche and support their stories
  • Consider applying to be an editor for a publication
  • Start your own publication

Social Media Promotion

  • Spread your stories around the writing community through social media
  • Consider using platforms such as Twitter, Facebook, and Pinterest

Writing Tools

  • Test writing tools, such as Grammarly, the Hemingway App, and Gunning Fog Index
  • Supplement the growth of your blog by using other platforms such as Kofi, Substack or Gumroad.

Niches and Story Topics

  • Write stories out of your niche to see if your audience is receptive
  • Try religiously sticking to one niche to see what happens
Photo by Karolina Grabowska

Writing

  • Try new writing styles, such as satire or experimenting with poems
  • Experiment with short form and long form stories
  • Create catchy headlines, while avoiding clickbait

Editing

  • Use different formatting techniques
  • Use copyright-free photos, take your own photos, or create your own masterpiece in Canva

Analysis

  • Maintain a spreadsheet to track key information, such as earnings or number of stories published in a month
  • Consider downloading Chrome extensions to aid your analysis

I have used a combination of the above strategies in the past 8 months. I’ll use a particular strategy for a period of time and monitor the results. If I see a prolonged dip in my stats, I’ll change my strategy.

Some have worked because I like to track my stats and see great results. To be honest, it’s kind of fun to try different things to see what works!

How will you change your strategy?

📕 Join Medium to read all of Linda’s stories (I get a commission!)
💻 Contribute to Linda’s Macbook fund on Kofi (so I can write more!)
🐤 Connect with Linda on Twitter (tweet! tweet!)
👱🏻‍♀️ Learn 10 things about Linda
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