avatarDivad Sanders

Summary

In 2022, the concept of celebrity has shifted from traditional Hollywood stars to influencers and content creators on platforms like TikTok and YouTube, who are now shaping culture and business practices.

Abstract

The traditional notion of celebrity, once dominated by actors, musicians, and athletes, has been redefined in 2022. The rise of social media platforms like TikTok and YouTube has given birth to a new breed of celebrities who gain fame through their online content. These individuals, often referred to as "TikTok famous" or "Instagram influencers," are not only changing the landscape of fame but are also impacting the strategies of major corporations. They leverage their audience to break into industries that typically require years of experience. The article argues that celebrity is now a more personal concept, defined by who individuals admire and find inspiring. The influence of content creators is highlighted as a significant cultural force, with the potential to shape societal norms and business practices.

Opinions

  • The era of the traditional movie star is over, and this change is seen as positive.
  • Social media platforms have enabled a new type of celebrity to emerge, one that is more relatable and influential in unique ways.
  • YouTubers and TikTok creators are bypassing traditional paths to success, demonstrating the power of direct audience engagement.
  • These new celebrities are influencing how big companies brand themselves and connect with consumers on a personal level.
  • The definition of 'celebrity' has become subjective, centered on personal inspiration rather than societal imposition.
  • Content creators are suggested to have a significant influence on culture and business, possibly the most of any group currently.

Celebrities in 2022 Are Made by the People, Not by Hollywood

TikTok and YouTube stars changed the meaning of ‘celebrity’

Photo by Nubelson Fernandes on Unsplash

The era of the blockbuster action-hero, movie star, jumping out of airplanes and saving the girl is over.

And believe me, it’s for the best…

There once was a time when the world agreed on who the biggest “stars” were: Actors, musicians, and athletes.

Today, the biggest celebrities in the world are people that you have probably never heard about. ‘TikTok famous” and “Instagram influencer” are no longer meaningless buzzwords.

Now people are making a real impact on the world through their content.

YouTubers are leveraging their audience to bypass the traditional route of success. They are able to move into areas that would normally take years of training, blood, sweat, and tears to get into.

Youtuber Logan Paul fights boxing champion, Floyd Mayweather. Image via The Sun

TikTok creators are using their personalities to influence how big companies operate. They are teaching these Fortune 500 businesses how to brand and how to truly connect with people, not just as customers, but as people.

“Celebrity” is no longer what WE as a society deem it to be. Celebrities are the people that YOU look up to. The people who inspire YOU.

So, what do you think? Do content creators have the most influence right now? Let me know in the comments.

Hello there, I’m Divad. Learn more about me and download my Instagram Audit” for Personal Brands. Click here to receive an update every time I publish a new article, like this one:

Branding
Brand Strategy
Marketing
Business
Content Marketing
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