Buying Happiness Around The World
Can Money Buy You Happiness?
Not According to The Kingdom of Bhutan
The 4th King of Bhutan introduced the concept of the Global Happiness Index as a more accurate measure of a nation’s well-being than GDP. But is it?

Landlocked in the Himalayas and bordered by Tibet, China, and India, lies the Kingdom of Bhutan-the birthplace of the “Gross National Happiness Index.”
But what comprises the Gross Domestic Product, also known as the GDP?
The GDP — which measures the total economic production by individuals, companies, and the government of a particular country, was the brainchild of a group of economists following the great depression and WWII to gauge a country’s overall economic well-being.
Below is a table ranking the top 10 countries with the largest GDPs and the countries with the highest level of happiness (GNH).
Nominal GDP Rankings by Country
According to the International Monetary Fund, these are the highest-ranking countries in the world in nominal GDP:
- United States (GDP: 20.49 trillion)
- China (GDP: 13.4 trillion)
- Japan: (GDP: 4.97 trillion)
- Germany: (GDP: 4.00 trillion)
- United Kingdom: (GDP: 2.83 trillion)
- France: (GDP: 2.78 trillion)
- India: (GDP: 2.72 trillion)
- Italy: (GDP: 2.07 trillion)
- Brazil: (GDP: 1.87 trillion)
- Canada: (GDP: 1.71 trillion)
The King of Bhutan did not believe that the GDP was an accurate measure of the well-being of a nation’s citizens. And we can see why.
It does not measure how well the income from that production is shared amongst its citizens. And, it fails to look in greater detail at the well-being of a nation holistically. A country can have a high GDP but unhappy citizens.
However, the Gross National Happiness Index “includes both traditional areas of socio-economic concern such as living standards, health, and education, and less traditional aspects of culture and psychological well-being.”
The Gross National Happiness Index comprises nine domains.
- Psychological wellbeing
- Health
- Education
- Time use
- Cultural diversity and resilience
- Good governance
- Community vitality
- Ecological diversity and resilience
- Living standards
Countries with the highest ranking on Gross National Happiness Index in 2021.
- Finland
2. Denmark
3. Switzerland
4. Iceland
5. the Netherlands
6. Norway
7. Sweden
8. Luxembourg
9. New Zealand
10. Austria
The countries with the highest GDPs are not necessarily countries with the highest level of happiness as measured by the GNH index.
But it is also noteworthy that the countries that rank highly in the GNH index also tend to be wealthy.
Can money buy happiness? It’s for you to decide.
Articles by Jennifer
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