Kylie Jenner’s Niche Made Her a Billionaire — Will my niche do the same for me?

Get a niche! Get a niche! You’ll never be a successful Internet writer without a niche. This advice permeates every writing platform on the Internet. According to Dictionary.com, a niche is a “distinct segment of a market”; “having specific appeal”, in which you have expert experience.

What that simply means is you need to focus on one specific topic in which you are an experienced expert, that will be followed by one specific group interested in that topic and write the crap out of it. Write consistently on subjects related to your main topic; subjects that are filled with interesting, informative, entertaining content that will keep your audience returning for more. Once your audience gets to know and trust your opinion, you will have a loyal following that will buy anything you are selling. Or read anything you write.

Kylie Jenner’s niche is make-up and clothing. Her audience is vulnerable, gullible pre-teens and teens who are led to believe that they, too, will be as stunningly gorgeous as Kylie if they wear her make-up and clothes. Thus, her products flew off the shelves, making her a billionaire by the age of 21.

The phenomenal financial success of a young girl with limited education is not the norm. A huge factor in her success is that she had seasoned, experienced professionals in every aspect of business behind her. She had the guidance and advice of every accountant, money manager, marketing expert, make-up company, talent agent, and business manager that her mother’s money and influence could buy. Most of us do not have that type of backing.

But, according to every Internet Writing Self-Help article written, we don’t need any of that to be successful. All we need is a “niche”. And 5000+ hours of marketing work to build an audience to find and read our “niche” articles.

Here I am, old enough to be Kylie’s grandmother, with a lifetime of experience in various fields behind me. I’m going out on a limb here to say that I am better educated than she and a better writer than she could ever imagine being. But she’s the billionaire, and I’m — NOT.

So, without the benefit of an army of professionals behind me, I am going to rely on my life’s experience and choose 3 “niches” in which to write a large segment of my articles.

1. Whimsical spins on everyday life — Stuff happens to me. Stuff happens all around me. Ordinary stuff. Crazy, funny, weird stuff. Sometimes I think fate puts me in nutty situations and makes crazy stuff happen, just so I’ll have something to write about. If you’re looking to laugh at everyday, totally true events, my stories are for you.

2. Obesity and Weight Loss — A lifetime as a compulsive overeater who finally lost weight through bariatric sleeve surgery, I am the expert on what it is like to live a life of obesity with the humiliation, degradation, and frustration that goes along with it. If you’re looking for true-life, relatable stories about weight loss, my stories are for you.

3. Alzheimer’s Disease — I spent 12 years entrenched in the Alzheimer’s World, caring for my husband as the disease decimated his brain and destroyed both our lives. I researched, learned, attended seminars, spoke at conferences, was a 4-time delegate to the Washington DC Alzheimer’s Forum, and lobbied senators and representatives for Alzheimer’s funding. For 8 years, the website I developed and wrote for was #1 in the world in support and information for Alzheimer’s spouses. If you’re looking for informative articles on Alzheimer’s Disease, my stories are for you.

Those are my “niches”. I chose more than one because I’m old and have done a lot in my 7 decades on earth. And besides, that gives me 3 chances at billionaire status, which has to be better than one, don’t you think?

Oh, WAIT! There’s more. I had to choose specific niches to target specific audiences, but there’s too much going on in my head for me to stop there. I also write about dogs, life as a Baby Boomer, “How to” articles about Internet writing, inspirational people, and whatever pops into my mind at any given time.

Do stop by often to be informed and entertained. And help make me a billionaire.

©Copyright 2022 Joan Gershman

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