Boost Your Productivity as a Business Owner
Make the Best Use of Your Time

There are many demands on your time when you’re a busy business owner or freelancer.
You have to keep up with your client work, market your business, meet potential new clients, manage the business financially, as well as finding the time for many other tasks.
It goes without saying that you need to be as productive as possible to keep on top of all these demands.
Here are five small steps you can take to boost your productivity as a business owner.
1. Devote Some Time to Working on Your Business
Instead of spending most or all your time working for your clients, block off some time to work on your own business, preferably once a week but at least once a month. During this time, make sure that you won’t be distracted or interrupted.
If possible, go and work in a different place, so that people won’t know where to find you.
Although doing work for your clients is important, it’s even more important to work on moving your business forward, because clients can leave unexpectedly or change their requirements overnight.
If you don’t have a plan in place for growing your business, it will be vulnerable if unexpected events happen. If, for example, you were to lose one of your biggest clients without any warning.
2. Set Goals
Set goals for every area of your business including:
· Sales and marketing
· Finances and accounting
· Relationships with customers
· Management of sub-contractors or employees.
Write a daily to-do list that reflects your longer-term goals. So, if your goal is to sign up 10 new customers this month, your daily to-do list might include a certain number of phone calls, emails or meetings with potential customers.
Set deadlines for each of your goals. That will focus your mind and help you achieve more in a limited period.
Share your goals with your business partner or mentor, so that you’re accountable to another person.
It’s important not to get so caught up in the day-to-day running of your business that you lose sight of your goals.
Many business owners run around all day solving problems within their business. This means that they have little, if any, time to devote to working towards their goals. Over time, this is detrimental to their business because they haven’t devoted any attention to moving it forward.
3. Check Your Email at Certain Times of the Day
I used to have my email open all the time. I’d click into it several times an hour, because I wondered if a certain person had replied or if I’d received an unexpected offer of work that I needed to respond to immediately.
Whenever I had my email open, it was a big distraction because the thought of what might have arrived in my inbox was often on my mind, and it was just too easy and too tempting to click into it and check.
Sometimes, absolutely no new emails had arrived! This could stir up negative feelings, such as: “Why hasn’t so-and-so got back to me yet?” These thoughts distracted me further and meant that I wasn’t concentrating on the work I had to do, so it took me longer to actually get it done.
Now I don’t usually open my business email until lunchtime. I set aside about 20 minutes to go through and respond to the most urgent emails that have arrived in the morning. I then close my email and don’t think about it again until the end of my working day, when I check it one more time.
If I’m expecting an urgent email, I’ll check my business email just before I start work in the morning, but, if it’s not there, I’ll leave it until lunchtime.
I’ve learned that few emails are so urgent that they can’t wait a few hours before you reply. I used to worry that I’d lose work if I didn’t respond quickly. Now I know that the rush jobs are usually the ones that aren’t worth doing, because they pile on a lot of pressure, often for very little reward.
To work more productively, decide when would be the best times of the day for you to go through your emails and respond to them. Close your email at other times of the day, so that you can concentrate on your business.
4. Turn All Notifications Off
Each time a device beeps, it diverts your attention from your work and makes you less productive.
Even if you don’t check the device, the notification still makes you think, “I wonder who’s getting in touch? What do they want?” This can be very distracting because your mind returns to the thought again and again, repeatedly taking your attention away from your work.
The answer is to turn off notifications on your phone, laptop and all other devices while you’re working. If you focus your full attention on your work and your goals, you’ll find that you accomplish much more than when you’re constantly distracted by notifications.
5. Schedule Breaks
How many times have you told yourself that you’ll carry on until this task is finished, even if you feel tired, even if you don’t feel like it, even if your motivation is low?
Many of us drive ourselves too hard, yet we don’t achieve as much as we could.
Although it’s important to concentrate fully on your work while you’re doing it, it’s just as important to take regular breaks from your work.
During a break, move away from your desk and do something different, whether it’s:
· taking a short walk
· making a cup of coffee, or:
· chatting with a co-worker.
Set a time limit for your break and keep to it. It could be as little as 5 minutes or as long as 20 minutes, if you’re going out for a walk, for example.
You may find that solutions to problems drop into your mind effortlessly while you’re on a break. At other times, this won’t happen, but you will go back to your work feeling refreshed and better able to work with renewed concentration.
Achieve More in Less Time
As a more productive business owner, you’ll achieve more in less time. Your concentration will improve and you’ll be confident of the direction you’re moving your business in.






