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Summary

The article suggests that Will Smith's slap at the 2022 Oscars may have been a staged event to boost the relevance of the Oscars and the profiles of Smith and Chris Rock, against the backdrop of declining viewership and the rise of streaming platforms.

Abstract

The article titled "Body Language Analysis Shows Will Smith Has Us Fooled" presents a perspective that the infamous incident at the 2022 Oscars, where Will Smith slapped Chris Rock, could have been a premeditated act. It points out that the Oscars have seen a significant decline in viewership over the years, with the 2021 ceremony being the least watched ever since 2000. The piece speculates that this event was orchestrated to revitalize interest in the Oscars, capitalizing on the popularity of viral moments and social media engagement. The author notes that both Smith and Rock have benefited from increased media attention following the incident, and suggests that the entire episode could be seen as a strategic move akin to guerrilla marketing. The article also touches on the broader changes in the entertainment industry, with the rise of streaming services like Netflix, Amazon Prime, HBO Max, Disney+, and Apple TV+, which have shifted audience preferences away from traditional cinema and towards series and online content.

Opinions

  • The author believes that the slap was not a spontaneous act but a calculated move, possibly to increase the Oscars' viewership and relevance.
  • The article implies that both Will Smith and Chris Rock were complicit in the event, as it has mutually benefited their public images and media presence.
  • There is a critical view of the entertainment industry's shift towards prioritizing actors with large social media followings for economic reasons.
  • The author suggests that the Academy Awards could regain relevance by including awards for streaming service series, which are currently the domain of the Emmys.
  • The piece posits that the incident was a form of "free engagement" or "guerrilla marketing," strategically used by the Oscar academy to re-establish its significance in the current media landscape.
  • The author predicts future collaborative media stunts involving Will Smith and Chris Rock, capitalizing on the notoriety of the slap incident.

Body Language Analysis Shows Will Smith Has Us Fooled

Chris Knows Everyone Hates Him, But Didn’t Know There Was A The Prince of Bel-Air?

Source nypost.com

“Will is in an open relationship, where August Alsina can have an affair with his wife, but Chris can’t make a joke about his wife. “

Before I start reporting my opinion about this repercussion that has invaded even Google Trends, I’ll take some statistics about the Oscars audience on American TV here.

Source Estatista

1 — Statistics from — Statista

2 — Statistics from — The Hollywood reporter

The stats show that from 2014 to now, there is a very big difference in the audience numbers, there is a deadness in the Oscars event, if you go to question who won the 2018 Oscars for example, many don’t even know, because they didn’t pay attention.

“What if they put on the Big Night Strut to do something and bring the Oscar Academy to life? The Oscar Academy needed relevance so that it would not be forgotten, because 2021 was the worst year ever in its history since 2000. “

Source Estatista

Everyone knew that Will would be awarded the first Oscar of his career that night, and we had two actors there, one in the audience and one presenting at the awards ceremony. Both Will and Chris have made heavier jokes than the one Chris made at the ceremony and there was nothing; you know what I see in that? In recent years Stream platforms, have caused people to not watch more movies and not go to the theaters anymore. I bet if the Oscar Academy took the focus off the feature film to Netflix series, and gave awards for best series, although who does that is the Emmy, I believe that, the Oscar would have a little more relevance.

All this that is happening, has to do with Amazon, Netflix, HBO Max, Disney +, and Apple tv +, because people don’t go to the movies anymore and they don’t change for their movies. If we stop to think about it, movie artists, just like television actors, are losing relevance against people who have a lot of power in social networks.

It’s no use being innocent, a phenomenon is happening in world cinema, where cashers, directors are giving priority to hiring actors who already have many followers on social networks. This is the market because the person already brings her audience, there is no more time to be doing ads, promotion of your film in release because it is too expensive.

The Oscar Ceremonies

Do you remember the ceremony in 2020 and 2021? But this year’s, you will remember because it was at the 2022 ceremony where Will Smith beat Chris Rock. Only we need to be a little more analytical, to understand what Chris Rock’s profession is and what Will Smith’s profession is. I saw a video of slow-motion analysis, and kind of Chris Rock was with his head held steady, a little bit turned back awaiting Will’s slap and with a smile on his face.

Watch the analysis below.

The body language analysis at that moment shows that it has some sort of staging behind it. Chris didn’t even sit still for at least 0.17 seconds to understand what was going on out there, he already looked like he knew everything and kept telling jokes, and only after 32 seconds did he seem to understand what was going on out there.

In Will Smith’s last book he talks about how amazing it is to get into character. People knew that he was the big star of the night so he had to do something. What happened at the Oscar ceremony, it was all arranged, both Will and Chris went up in the media, everybody is talking about them at that moment and it was a well-executed engagement. It’s a free engagement, where people will engage with something without you spending any media pennies. It’s such guerrilla marketing, and the Oscar academy needed such an engagement to become relevant again.

Will Smith has fooled us all.

I still believe that the next few years will include Will Smith and Chris Rock doing something together that will blow up in the media and on TV.

TV Shows
Oscars 2022
Will Smith
Chris Rock
Movies
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