Blogging | Book Marketing | Book Authors

Blogging Is Still an Incredible Platform for Book Authors

Blogging Is an Incredible Platform for Book Authors who want to establish an effective online presence for selling their books.

Why You Should Blog . . .

Be More Visible — Having a blog can help you jump-start your visibility, get more reviews for your book right away, and sell more books.

Build an Audience — Authors who blog can get major publishers interested in publishing their books, because you have a built-in audience who would be interested in your book.

Network with Key Influencers — Having your own blog makes it easier for you to network with other bloggers and key influencers.

Discover Opportunities — The power of blogging can attract incredible opportunities for you, including companies seeking you out to speak, advertise, or more.

Test Out Content — You can test out new book concepts. Ask readers for feedback on your new book’s content, book cover, book title, and more!

Change Lives — A blog that matters changes the life of the blogger as well as the lives of the readers of the blog. A great blog can even change the world.

9 Essential Tips on Starting a Blog That Matters

Select a topic that you are passionate about. It should be incredibly important. It should be something you love. It should be something you’re good at. It should be something people will be interested in (and pay for). E.g., Adam Baker of ManVsDebt.com.

Brand your blog name. A great brand is memorable, is intriguing, stands out from others, is descriptive, and has an available URL. E.g., Leo Babauta of ZenHabits.net.

Design is your first impression. You need a design that stands out. Your two options? Hire someone to create a great design. Or do it yourself (not the best idea unless you use a great template). E.g., ExpertEnough.com.

Promote your blog via social media. Four reasons why social media is important. Establish your expertise. Test out content. Connect with other bloggers and key influencers. Drive traffic to your blog. E.g., Sibyl Chavis of PossibilityOfToday.com (with 130,000 Facebook followers).

Launch your blog. A launch is a one-time event, so make it a big splash. The Field of Dreams technique doesn’t work here (If you build it, they will come). E.G. Scott Dinsmore of LiveYourLegend.net.

Share epic content: The material you publish on your blog should go over the top, rising above the noise on the Internet. There are no exceptions to this rule. Great content is the minimum. Epic content is the standard for incredible success.

Making friends is the #1 most important thing in building a blog that matters (after epic content). Find out where great bloggers and key influencers hang out. Make friends in the blogosphere and they will help you to find other partners.

By friends, you need to make bonafide friends, people you share an outlook with, people you would really be friends with if they lived down the block.

Keep on promoting: ask for viable links from other blogs, use social bookmarking websites like Reddit, do interviews, and write guest posts. Many of the most successful bloggers spend as much time on promotion as they do on blogging. They podcast. They create videos. They create content that is published elsewhere.

Be different. People will ask: Why should I spend time on this site?