Biggest Google Ranking Factors You Shouldn’t Ignore
“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long way from that.” — Larry Page
If you don’t focus on these Google ranking factors and you’re giving your energy to something which didn’t matter much to Google, you are wasting your time on those things.
First, you need to focus on the biggest Google ranking factors. It plays a major role in the Google algorithm. When ranking your website, it can make or break your overall SEO strategy.
Although there are many things you can do in SEO, these are the biggest ones and indicators to Google that can help them to rank your website on top pages.
If you optimize your website for these factors, you have a great chance to rank on the top page and increase your organic traffic.
So without wasting time, let’s learn the biggest Google ranking factors which can increase your traffic and ranking on Google.
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Mobile-friendliness and loading speed
In 2021, if you don’t have a website that is mobile-friendly and loads fast, then you are not serious about getting traffic to your website.
Almost most searches today people do are through mobile. That’s why Google makes it crucial for websites to have a mobile-friendly interface and load fast.
Loading speed
The average website takes time to fully load a webpage which was 10.3 seconds on desktop and 27.3 seconds on mobile, which is not good.
Page speed plays a big role in ranking your website on Google. If you type any query on Google and click on top search results.
You would see that their website will load very fast, which increases their ranking as well.
Back in the old days, when you didn’t have to worry about how slow your website load you could rank on Google by placing some keywords.
But that is not the case today, You have to increase website load speed if you want to rank on Google.
Today people have so many options to choose from and if your website doesn’t load fast. Then your audience will go to another website that loads fast.
They become a regular visitor for that website and Google also trust that site because audience trusts them.
No one wants to wait for your website to load and, you have to know this. If you have a website that loads fast, then your audience will also come back to your website. Because you are not only giving them what they want, but you are giving them as fast as possible.
Which increases your audience trust and, if your audience trust you, then Google will also trust your website and rank you on top pages.
You have to give the audience a positive experience and, provide them what they want as fast as possible.
But how can you increase the load speed of your website? There are many things you can do to increase website loading speed.
Solution
Go to Google page speed insights, It can give you all the results about if your website is loading fast on desktop or mobile. It can also give you a solution to increase website loading speed.
But there are some technical things which you can talk to your developers or if you know some basic coding. You can solve that problem which can increase your website loading speed.
Image compress without compromising quality
Most commonly websites don’t load fast because they have a big images file size on the website. Which makes their website load slow.
If you upload 10 or more MBs file size images into your website. Then probably it can make your website load slow.
You can compress your image’s file size without compromising on quality. You can use Tinypng, which can compress your image’s file size without compromising on quality.
If you are on WordPress, you can use many plugins to increase your website loading speed, Some of them are:
WordPress plugins for making your website load fast
- WP Super Cache: Faster Rendering
- WP Super Minify: Compressing JavaScript & CSS Files
- WP-Optimize: Optimizing the Database
- Tinypng: compressing images size
Mobile-friendliness
A mobile-friendly user experience is a key to your top ranking. Because most searches people do today are through mobile and Google know this. That’s why they make a Google ranking factor for a website to make their website mobile-friendly.
So whenever audiences come to their website through mobile, they can provide a positive user experience: 61 percent of consumers say they are more likely to purchase from mobile-friendly sites.
You can see how essential it is to make your website mobile-friendly, not just because Google wants it.
But the audience also prefers a mobile-friendly website and, that’s why Google makes it a ranking factor.
You can talk to your developer and make sure they created a mobile-friendly website that can give a great user experience through mobile.
Solution
You can go to Google’s mobile-friendly test and type in your URL. It can give you results about if your website is mobile-friendly or not.
You can talk to your developers and ask them to create a mobile-friendly website if it isn't.
If you have a WordPress website, you can install WPtouch to make your website mobile-friendly.
Backlinks
Top results on Google’s first SERP (Search engine results pages) have 3.8 times more backlinks than those below them. Backlinks play a big role in making your website trustworthy and valuable to Google.
The more backlinks you have on your website, the more ranking you get on Google. Backlinks are when other websites link to your website.
This indicates to Google that other websites trust your website, which can increase your website's trustworthiness and value to Google and, Google can increase your ranking and traffic.
55.24% of pages don’t have a single backlink, This shows that people don’t want to build backlinks for their website.
Building backlinks is also not an easy task, it requires you to send thousands of emails to other websites and pitch them.
But you have to do the hard part to get ranking on Google. Because it is the biggest Google ranking factor that can make your website most trustable and valuable for Google.
You have to get backlinks from a website that has high domain authority and is in your industry.
The higher the domain authority of a website, the more it means Google trusts that website.
If you get backlinks from that website, then Google also trusts and values your website. It can increase your ranking and traffic on Google.
In backlinks, the quality of a backlink is more important than the number of backlinks.
No-follow and do-follow
If you get no-follow backlinks from other websites, it will not provide any value to your website, which means it cannot increase your ranking and traffic on Google.
But if you get do-follow backlinks from other websites, they provide value to your website, which increases your ranking and traffic on Google.
Make sure that you focus on getting do-follow backlinks because it provides value to your website.
Whenever you get backlinks from other websites, make sure the other website is in your industry.
For example, if you have a website about fitness, then make sure you get backlinks from a website that is also in fitness.
So Google knows that your industry’s popular website trusts your website, Which increases your website value and ranking on Google.
Solution
The broken-link building method
Broken link building is when you find broken links on other websites that are in your industry.
Contact them to replace their broken link with your new link, which provides their audience with valuable content. It is a win-win situation for both of you.
You help the website to find broken links, which can affect their traffic negatively. You get the backlinks from that website, Which can also increase your ranking and traffic.
If you identify a broken link on other websites and approach them to change their broken link with your website link. Then they more likely will link to you because you help them find a broken link on their website.
Backlinks through infographics
If you create an infographic that is valuable and informative. Then other websites will also use those infographics for their website and link back to your website. That’s also a great way to build links.
You can create informative infographics, it can create backlinks for you but make sure they are good design with valuable content.
Guest blogging
Guest blogging is one of the most common practices for building backlinks. It’s a process of creating content for other websites and getting links for your website.
Guest blogging can help both parties, that is why website owners use this technique more often.
You can help other websites by creating valuable content for their audience and, you can help your website by linking back to your website.
When you are choosing where to do guest blogging, then make sure you pick websites that are in your industry and can give you a do-follow backlink as well.
Conclusion
If you optimize your website for mobile-friendliness, loading speed, and backlinks. It can increase your organic traffic significantly.
You can make your website mobile-friendly and fast-loading, But backlinks require some more work and consistency.
It is an important ranking factor which means the higher the backlinks you have on your website, the higher your ranking will be.
So you have to do some hard work to get thousand of traffic for free. Remember, free traffic doesn’t mean you can get it without doing any work.
These are the biggest Google ranking factors that can make or break your website. Work on this Google ranking factor because it can give you higher ranking and traffic through Google.
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