Becoming the Shit on Medium
My Toxic Trifecta of Social Validation Dependency

Do you ever feel like the only writer on Medium that isn’t absolutely killing it?
If so, we should talk.
I hate to admit it, but this week I really let it get to me. I spent way too much time obsessing about my productivity, checking my stats, and craving the approval of strangers.
Fortunately, it didn’t take too long to remember that all of my addictive behaviors are like a game of Whac-a-Mole. I get one under control, and another pops up.
I just recently got over my Instagram addiction; now I’m obsessed with Medium.

A big part of the problem is that almost all of my time is spent online these days. I don’t go out much. I don’t see my friends much. My life has become almost entirely virtual. Likewise, so have my addictions.
I suspect I’m not alone.
What really concerns me more than my newfound obsession with being popular on Medium is the endless ability of my insatiable desire for affirmation to keep shapeshifting.
It’s as if my lifelong need for attention has put on some blue eyeshadow and a wig and opened a Medium account.
I can imagine her tossing her head and asking, How you like me now?

It Started Innocently Enough
When I began writing for Medium a few months ago, I thought, This is great. I can repost some of my articles about digital marketing and maybe drive some clients to my new consulting business. It seemed logical enough.
Arrogantly, I thought Medium readers would eat up my astute marketing insights. Not so.
On the contrary, the marketing articles I considered some of my best thought pieces were flatly rejected by Better Marketing and other top publications. Not only that, even the marketing articles I’ve published myself have been largely ignored.
It seemed like the things I find interesting, others do not. Ouch.
Then Came the Avalanche of Self-Doubt
A chorus of critical voices started chiming in my head:
- Maybe I’m not a good writer?
- Maybe I’m no good at marketing?
- Maybe I’m too old and out of touch?
And finally, the one that hit my personal third rail:
Maybe I’m not so smart after all?
Not one to back down from a fight, even with myself, I responded in my best Lisa Simpson voice, Oh yeah? Game on!
After that, I started learning everything I could about Medium. I read tons of how-to articles, followed publication guidelines, and studied the top online writers. Not only did I publish more, but I also clapped, left comments, signed up for newsletters, and downloaded courses.
The Compare and Despair Phase
They say that comparison is the archenemy of contentment.
In my case, that was definitely true. Over and over, I fell for the clickbait and all the humblebraggers that said, Hey, if a schmuck like me can get 10k+ followers, so can you.
Yeah, why not me?
So far, that has not been the case. Likewise, none of my articles have gone viral. And not for lack of trying.
Much to my frustration, for the last couple of months, I’ve poured my little heart out on everything from my family to my best marketing advice. I’ve written articles that range from scholarly to clever, some even borderline clickbait. I’ve also tried adding more pictures, backlinks, and brainy quotes. For one article, I also made an infographic on Canva.
No dice.
Now I write shorter paragraphs.
I also heard that if you can shoehorn Warren Buffet into your headline, it will go viral and make $4612.72 overnight.
I wonder what headline optimizers would say about this one:
Ross from Friends vs. Warren Buffet: A Steel Cage Match

My money is on the old guy. (BTW, Coschedule only gave the title a 51/100).
My Toxic Trifecta
Last week, I wrote about my favorite brother having his leg amputated and its impact on our family. It literally doesn’t get more authentic than that.
For the next 48 hours, I received some of the most beautiful messages, and all I could do was keep checking my stats and praying that Medium would curate it. They did not.
Instead of celebrating the fact that my brother’s story touched hundreds of people, all I could think was, Exactly who do I have to fuck around here to get curated?
I am a horrible person. I know.
That’s when I thought, What the hell am I doing?
I realized every day some 40k other writers are pouring their hearts out on Medium. How many of them are curated? Even the top writers and editors can’t predict what will go viral and what will flop.
They all give the same advice, keep writing.

Here’s the Money Shot
As I dug a little deeper into what’s going on with me, I realized three more important things:
Number 1
As much as I want to be one of the cool kids on Medium, I can’t write about things I don’t care about.
And, I’m not willing to dumb down my ideas to pander to short attention spans.
Don’t worry; I’ll find my 1k tribe eventually.
Number 2
I’m not a content machine.
Productivity is important, but not when it becomes another way to feel shitty about myself.
I certainly don’t need a Pomodoro timer to help me with that.
And, Number 3
I cannot ask more from any part of my life than it can render.
Whenever I do, I’m always disappointed.
In other words, there’s nothing wrong with wanting validation online. Unless it starts to take the place of your self-esteem and robs you of your serenity.
I’ve had to learn this last lesson repeatedly. I suspect I will again. In the meantime, I will keep writing.
If you can relate, please leave a comment here.
Share what you’ve done to conquer your self-defeating impulses.
Sean Smith is a proud dad and digital marketer who tends to write about thought leadership, coffee, Italy, life, digital content, LGBT stuff, and the ROI of being nice.






