Avoid This When Choosing a Niche
While niching down can help you eliminate some of your competition and command a price premium on a course or subscription service, you definitely can overdo it if you don’t tread carefully.
When promoting your brand, the two most important aspects to consider are:
- Who is your audience?
- What are their problems, and what are they struggling with?
The psychology behind this is that the more understood your audience feels, the more they relate to you, and the more likely they are to buy.
In addition to this, getting very clear about the “who” will help algorithms classify your content and show it to the right audience.
What you shouldn’t do, however, is focus too much on how you will solve these problems.
If you are helping solopreneurs with content marketing, you don’t need to focus on creating courses, YouTube videos, or blog posts that only cover a specific tool or platform (for example, LinkedIn or Twitter). This is where you can be flexible.
Trends and platforms come and go, and you could be missing out on opportunities to expand your offering to people who have previously bought from you.
In summary, the key to niching down effectively is:
- Who are you speaking to?
- What problems are they struggling with?
- Avoid getting hung up on a single solution or tool (the “how”).
I illustrate this better here:
This way, you can still position yourself as an expert in a specific niche without being limited by your own content.
Thank you for reading. :)
Cheers,
Artemis