Attract More Ideal Customers With a Tech Company Ghostwriter

Many technology companies struggle to stand out in the marketplace and attract their ideal customers. But there is a simple way to distinguish your tech company from competitors while providing value to your discerning customers.

How? Create and distribute well-written content, such as articles, blog posts, and white papers. Demonstrate to potential customers that your company is the best option to meet their needs. Rather than just listing boring data regarding your products (like many tech companies), you need to clearly illustrate the unique benefits offered by your product that are not matched by your competitors.

Of course, it’s easier said than done. You need a writer with significant experience writing content for tech companies that will communicate your message, attract ideal clients to your company, and provide a competitive advantage.

The good news is that you don’t need to add a new full-time staff member. A better option is to hire a freelance ghostwriter. Here’s what you need to look for in a ghostwriter for your tech company.

1. Writing Experience with Tech Topics

Look for an experienced ghostwriter who has written tech content for major magazines, newsletters, blogs, etc.

There are different types of experience. To write compelling content for your tech company, find a ghostwriter with writing experience related to technology topics.

A good ghostwriter with experience writing about tech topics will be able to create valuable content that highlights the unique features of your products. Those unique features need to be illustrated in a manner that attracts your ideal customers.

Writing about technology topics requires a certain level of accuracy. If you don’t correctly describe a technology system, you may get criticized by engineers, developers, and other technology experts. This criticism can hurt your company’s reputation in the tech world. One bad article that is erroneous or misleading can cause potential tech customers to avoid your company because they don’t trust you.

When selecting a tech ghostwriter, check their previous writing and be sure they can clearly and accurately define technology topics. Look at their published articles in major magazines, blogs, newsletters, and other websites.

Engineers and tech leaders are often sticklers for precision. One or two small errors in one of your articles can turn those tech leaders against you. Don’t take the risk of scaring away potential customers because an inexperienced tech ghostwriter is sloppy with the words they use.

2. Technical Background

To prepare high-quality content related to tech products, the ghostwriter should have a strong technical background. A general background is not likely to allow the ghostwriter to fully understand the unique technical benefits of your company’s products. Look for a technical ghostwriter with an engineering or other technical degree — something that requires them to study and understand technical systems and concepts.

It’s important for the ghostwriter to either 1) already understand the technology they are writing about, or 2) research the topic and learn from experts before writing about the technology. In many situations, a superficial understanding of a technology may be exposed in the writing of the technical novice.

As mentioned above, technology company team members can be critical of technical content. To be accurate with ghostwritten tech articles, it’s essential to understand the nuances of the topic being discussed. Be sure your ghostwriter understands the important technical details to write an accurate and compelling article.

3. Experience with identifying the novel features of tech inventions

Identifying and illustrating your unique competitive advantages is vital for your content. You don’t just want ordinary content. You need persuasive content that clearly demonstrates how your product stands out from the competition.

Consider someone with patent writing experience, like a patent attorney or patent agent. People with patent writing experience know how to identify the necessary details to write a well-organized, accurate article.

Patent writing is a specialty that requires both an understanding of the technology and an identification of the unique features of an invention. A good patent attorney or patent agent will meet with inventors to discuss the invention and identify “points of novelty,” which describe the unique aspects of the invention in just a few sentences.

This skill of identifying unique features of an invention transfers to ghostwriting technical content because the patent writer already knows how to identify the unique benefits of a technical product that are not offered by your competitors.

As a patent attorney myself, I have written over 800 patent applications. For each of those patent applications, I first met with the inventors to understand the novel features and benefits of their invention. These novel features were highlighted in the patent application to show the patent examiner the unique features and benefits of the invention that are different from other products.

Today, as a tech ghostwriter, I use that same skill to meet with your team members, identify the unique aspects of your products, and describe the unique benefits of your product in a way that attracts your ideal customers.

You can think of this as a formula:

Writing Experience + Tech Background + Patent Writer = Expert Tech Article Ghostwriter

If you want to attract technology customers and create a competitive advantage, I encourage you to consider a ghostwriter with the above qualifications. An expert tech article ghostwriter can help you grow your business by preparing strong articles and other content that attracts ideal customers and distinguishes your products from all of your competitors.

Would you like to discuss whether a ghostwriter can help your company stand out in the marketplace and attract your ideal customers? I’m currently offering a Free 30 Minute Strategy Call to discuss your situation. Click Here to apply for your free strategy call.

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