Apple’s 8th Of March Event: Potentially Disappointing
But I am hoping to be pleasantly surprised…
It’s Apple, so if they decided to host an event, it must be important, right? Well, yes and no. Over the years, I have seen plenty of events that left a lot to desire, and that’s coming from an Apple fan. Imagine what the rest of the world thought. 2022’s 8th of March event feels like it could become another one of those.
While I am being cautiously optimistic, and 100% using the event to distract myself from the larger global issues like the pandemic and Russia’s invasion of Ukraine, I can’t shake off the feeling that an hour or so after Tim’s opening speech, many of us will feel “meh” at best.
Later edit: if you want to read how the event turned out and what products were launched, here’s the follow-up story:
iPhone SE3
While they’re undoubtedly popular due to their relatively low price, I found the iPhone SE to always be an underwhelming product. Not only does it often feel like a bottom of the barrel parts scraped together device, but its abysmal battery-life makes it unattractive and environmentally unfriendly. For me to find the SE3 exciting again, I’d have to see a much improved battery, and perhaps a tad more contemporary design and components apart from the A-chip inside.
I don’t think though that Apple will change much on the SE3, and we’ll likely see the same old tired design, old components, with just a tad better silicon and some extra software improvements and potentially 5G. Given how spotty and underwhelming 5G is in most of the world, that capability is practically pointless. Other than that, likely nothing to write home about.
Mac mini
This could potentially get interesting, but it largely depends on Apple’s strategy of the overall Mac product line. On the one hand, the current design could easily house a much more capable Mac mini, with Pro and Max SOCs, and additional ports. On the other hand, it can just as easily house the rumoured M2 chip, but that would beg the question — why does anyone need such a large enclosure for such a small computer?
Ideally, Apple will surprise us and come up with a slimmer M2 and a beefed up M1 version. It would make sense, but then again, Apple has done plenty of changes in the past that made absolutely no sense, so this event could become another example of that.
M2 13” MacBook Pro
This is quite likely, but one I am not overly excited about. I had the 13” M1. It was fine, and after a year I drew my own conclusions about it. If the design remains unchanged, just improved internally with an M2 SOC, while I probably rush to get it for testing and as a backup machine when I’m on the go, I will likely be a lot less excited about it than I was about the first M1.
That’s understandable, though. I think Apple’s updates around the Apple Silicon will be incremental from now on, and it will be hard to re-create the same excitement and hype the initial M1, M1 Pro and M1 Max generated. What I would like to see though is even better battery-life and if I’m to be honest, I would actually prefer seeing a new MacBook Air than an improved 13” MacBook Pro.
iPad Air
I use an iPad Air on a daily basis. It’s part of my morning and evening routine, and at this point it’s three years old. I can’t say I feel the need to change it, and the fact that moving to a new iPad Air requires replacing the pencil, is also a pain in the butt. While seeing yet another update to the tablet might excite some people, I think it’s one of the most “meh” updates every year.
I really don’t expect anything spectacular coming from Apple on the 2022 iPad Air, apart from a few internal changes to the silicon and software tweaks. It’s a bit like the iPhone SEs, except for decent battery life.
Thunderbolt monitor
This could get me really excited. Since the discontinuation of the old Thunderbolt monitor, I always missed it. Sure, it was heavy, but man, to this day, those screens are top of the line and all things considered, were never overly expensive.
I could totally see Apple zooming up their new 24” iMac screen to 28”, strip all the computer parts out, laving only the speakers and webcam, and launching a new Thunderbolt monitor. What I fear though is that it won’t be that simple, and it also won’t be under $1000, which would be a shame, as I know plenty of folks would jump at the opportunity of having at least one if not two 28” retina screens connected to their new M1 machines.
Regardless of what the 8th brings, I, for one, will be glued to the screen and take notes and jot down thoughts. It will be undoubtedly a subjective but pragmatic enough view on the new announcements, so if you’re into that, subscribe, and you’ll have the new article land directly in your inbox.
Attila Vago — Software Engineer improving the world one line of code at a time. Cool nerd since forever, writer of codes and blogs. Web accessibility advocate, Lego fan, vinyl record collector. Loves craft beer!






