An Open Letter to Democratic Candidates Running for Office Now and in 2022:
Please harken to this message

My email is overflowing with emails from Democratic campaigns shouting that the sky is falling and if I don’t send you $7 right now, you will lose their election. You aren’t even asking me to vote for you. You are just asking me to send you money.
I have a message for you and your campaign managers:
This approach isn’t working because of the messages in the deluge of emails I am bombarded with daily.
This is what doesn’t work:
- Telling me that your opponents are raising much more money than you are.
- Saying that it is up to me to save your campaign by sending you money.
- Telling me that you are losing, and it will be my fault if I don’t send you a donation right now.
- Telling me that I must be a Trump supporter because I refused to take your survey. The last time I took one of those surveys the number of political appeals in my inbox doubled, so no I won’t take your survey.
Trying to guilt me into contributing isn’t going to work.
Here are the logical fallacies and appeals that fail to make me want to contribute to your campaign (aside from the fact that my income has shrunk while prices keep rising):
- appeals to fear
- appeals to pity
- appeals to character
- appeal to imminent danger
- appeal to shame
None of these appeals are effective with me and based upon your claims that you don’t have enough money to cover your political ads, I am not the only Democrat who is not persuaded.
I have twice written in response to appeals stating this fact that the campaigns requesting money constantly need to change what they are doing if they want me or anyone else to support them. Dead air is the only thing I have gotten in return.
Before you say OK, Boomer, let me say a few things. Major political movements arose in the 60s. America’s youth were at the heart of many of these movements. They were persuaded by political writing and public events such as marches and sit-ins and demonstrations door-to-door visits to sign people up to vote.
Today’s politicians seem to be relying entirely on media advertising to engage voters and raise money. I understand that the pandemic is tamping down the ability for events like marches and other crowded public meetings, but it isn’t stopping the GOP from holding rallies. I’m not suggesting that we must hold mass rallies and endanger lives through spreading the Omicron variant, but Democrats need something to stir people up and see the imperative nature of the current situation. You need something to excite me, inspire me, and make me want to get involved.
It isn’t enough of a persuasive argument to just say how bad the other side is.
Most Democrats can see how a takeover by the GOP in 2022 will destroy anything Democrats can accomplish, but, here’s the problem. We need more than a condemnation of the opponent. You need to tell us what you stand for, what you can accomplish if you can regain power through a major turnout of Democratic voters. You need to tell us how you will meet the needs of average Americans, many of whom are hurting right now.
We need an inspiring message of hope. We need to know what you will do if elected and how you will accomplish it. We need to know that you are strong enough to win.
We need to hear something to stir us up and get our attention. Appeals for money won’t do this.
Instead, tell us what you want to accomplish, how you will accomplish it, and how we can help (and not just through donations).
Instead of appealing to our fears, our pity, imminent danger, or shame because we haven’t donated enough or haven’t answered your surveys, tell us, show us how our side can take the lead in the polls when we band together as a voting bloc, and how we can change the way things are done in Washington, how we can defeat your opponents and their dangerous agendas.
Persuade us to band together to get bills passed that will help Americans who are suffering. Persuade us to trust you. Persuade us that you know how to get us out of the mess we are in. When we are persuaded, you won’t have to beg for donations.
You have to have a plan. I was particularly impressed with Elizabeth Warren’s statements when she was running for president. Warren has a plan. Warren understands the problem and has a plan to fix the problem. I felt like she could be trusted to do it, but the current statement I am hearing from Democratic campaigns is that you are losing and that the only thing that can save you is more money from us.
I want to hear what current Democratic candidates plan to do if and when they are elected. I want to know how you will fix what is broken. How will you, Democratic candidates, prevent a GOP takeover? How will you select the next president in 2024? How are you preparing for the 2022 battle against Republicans who are subservient to Trump?
Throw me a bone! Give me a reason to vote for you, a reason to donate to you. And not just the argument that if I don’t send money, you will lose.
Instead of raising millions to pay for ads, why not use social media and local level events and campaign rallies online to create a movement that will swell and lift you to victory? Reach out to young people through social media. Reach out to parents and grandparents and everyone in between by giving us something to get excited about.
Please stop sending me surveys and doleful pleas for money and instead give me something to be excited about, something I will be willing to donate to without being guilted into it.






