Summary

The web content outlines strategies for increasing online visibility through consistent content creation and distribution across various platforms.

Abstract

The article emphasizes the importance of regular content production, such as daily articles, to enhance online presence and combat recession. It reflects on the evolution of online visibility tactics from 2007 to the present, noting both the increased opportunities and challenges due to a larger online population. The author, JK Herring, advocates for a targeted approach to social media presence, using a "stool strategy" with multiple legs representing different platforms like Medium, Facebook Groups, and Pinterest. By leveraging a single piece of content across multiple channels, the author demonstrates how to efficiently amplify reach and be perceived as ubiquitously present by prospects and members. The article also promotes the use of "Custom Content Genius Templates" to simplify content creation and suggests considering an AI service for cost-effective ChatGPT Plus-like performance.

Opinions

The author believes that consistent content creation is key to maintaining visibility and relevance online.
There is an acknowledgment that while there are more avenues for online visibility now than in the past, the sheer number of people online makes it more challenging to stand out.
The "stool strategy" suggests that a multi-platform approach is beneficial, but it's not necessary to have a presence on every social media site.
Repurposing content is a strategic method to maximize visibility with minimal time investment.
The author endorses the use of specific tools, like the Medium repurposing tool and Custom Content Genius Templates, to streamline content distribution and creation.
The article implies that being frequently seen across various platforms can lead to increased trust and engagement from the target audience.
The recommendation of an AI service, ZAI.chat, indicates the author's view that AI can be a valuable and cost-effective asset for content creation and online visibility.

Profitable Online Visibility Tips

An Article a Day Gets You Found Everyday

And you do want to get found online, right?

In our most recent episode, you discovered how an article a day keeps recession away. That episode awaits you here.

Today you’ll discover how your articles and other content get you found online.

Getting Found

Come back with me to 2007 and my first-year full-time online. To get found online we had websites, article directories, teleseminars, and blogs that were getting stronger. Looking back, it was a lot easier to get found then than it is now.

If I were to list all the places you can get found online now this article would quickly turn into a book. (hmm, there’s an idea)

That’s the good news. The bad news is there are SO many millions of more people online now.

“I see you everywhere!”

My friend and colleague Denise Wakeman says:

“I see you everywhere!”

is what you want to hear from your prospects and members.

Now be careful with me here. This does NOT mean that you have to have a huge presence on EVERY social media site. Whew…

You do want to have at least a presence on all the sites that make sense for your niche.

I call my strategy the “stool strategy.” No, not that kind of stool hahaha.

Picture a 3- for 4-legged stool. If one leg leaves you’re still good.

Right now my 3 legs are Medium, Facebook Groups, and Pinterest.

Content is the Answer

The best way to cover all your bases is with content, especially articles.

For example, when I create an article a day (just like this one) here’s what happens:

Publish on my blog and Medium
With the Medium repurposing tool, I repurpose to Facebook Profile, Stories, 3 Facebook Groups, Twitter, and LinkedIn.
Then I take each graphic used in each article and create at least 2 pins for Pinterest

So in the space of about 20 minutes, I’ve covered 11 of the best bases to cover.

Bonus Tip 1: Do this ONLY if you want to hear “I see you everywhere” and enjoy all the benefits…

Bonus Tip 2: Custom Content Genius Templates make creating enough content to get found online “fill-in-the-blanks” easy.