AI may not be able to dominate humans! Technology adds value to thought and art
Application of new media technologies and cross-border
The rapid development of artificial intelligence (AI) has caused many jobs to be replaced by AI. Although some jobs have been replaced by AI The possibility is very high, but technology will always add value to human thought and art, and “people are always the most important.
We believe that people in the world can be divided into two types, one is those who can use AI, and the other is those who cannot use AI. Based on this classification, everyone should go Understand the impact of AI on humanity.
AI has brought changes to all walks of life, especially the media industry, and even what is media? What is content? All must be redefined.
AI creates an era where “everyone is a media”
From a traditional perspective, radio, newspapers, magazines, television, and the Internet are all media. But nowadays, it can be said that “everyone is a media.” As long as you publish content on social networking sites, you become a content producer and disseminator. On the other hand, from the perspective of content production, it is not enough to rely solely on content produced by PGC (professionally produced content). Nowadays, a lot of content is generated by UGC (user-generated content); when PGC wants to be in the short video For a platform to gain more attention from netizens, it must learn UGC. This is where “PUGC” comes from.
Facing the arrival of the AI era, we specifically highlighted “AIGC”, which combines the concepts of artificial intelligence and content production, that is, “AI automatically generates content.” Under this trend, both shorthand and editing work may be replaced by technology. “On the way.”
Regarding the application of AIGC in the content industry, Yang Hui analyzed that it mainly comes from the media industry, covering film and television, e-commerce, entertainment, and other fields.
In 2017, IBM demonstrated for the first time the results of using the Watson robot to generate a promotional video. At that time, we were surprised and skeptical, and even thought it was unlikely to be true. However, after asking the head of IBM China, we began to realize that in the media field, from pre-production, and editing to post-production, technology They are all on the road to replacing humans.
In the future, AI will focus more on creativity and innovation
AI will pay more attention to creativity and innovation, because currently, AI still works under established rules and models. If AI can go further, it will definitely be shown in the part of creativity and innovation, and AI will Pay more attention to human-machine cooperation, moral ethics, and other aspects.
However, even in an era of constant change, some things remain “unchanged”. We believe that “technology will always empower thought and art. If we put the cart before the horse and believe that technology can dominate mankind, the result will be very tragic.”
“So, in my opinion, technology can add value to ideas and art, and make ideas and art more sexy. In this era, what remains unchanged is people, and people are always the most important.”
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