About Simpsons

About ten years ago the Simpsons movie came out. In the trailer was this clip of Spider pig. It was the funniest part of the whole movie and some people I talked to thought it should have been saved for the movie and not put in the trailer.

And I think a lot of people whose service offers advice don’t feel they should give it away for free. Maybe they are worried about competitors stealing it. But by offering a great nugget of advice you are cementing your position as an expert.

Look at Seth Godin, look at Gary Vaynerchuk. They don’t keep their wisdom to themselves and only let you have it if you pay. They share it freely.

So show people you are an expert in your field and stop hiding your spider pig under a bushel.