A Quick and Easy Template for Professional Blogs
I use this every day and earn money with my writing.
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One thing I do everyday as a freelance writer is work with blog templates. For each client, I create a blogging template that helps to cut down on the work I need to do when I sit down at the computer to fulfill an order.
To save you some time creating professional blogs, use this quick and easy template for professional blogs.
Keep in mind: Google prefers a few things when organizing the SERPs. One, does your blog effectively answer the “problem” presented? Do you do what your title says? Do you give the reader what they have clicked for? Also, the length (typically 1500-3000 words are preferred) and the SEO of your blog are important. This creates an easy formula for success.
Using these points, I work with a standard blog template that looks like this:
Title
Subtitle
Introduction
This should be 2 brief paragraphs of a few sentences each to outline what you will be sharing with the reader. Present the question to be answered here and use a “money link” in the intro which takes those quick bouncers to a landing page where you want them.
Heading ONE
Follow this first major heading with 2–3 H2’s that give subsections of information. This first heading and the underlying subheadings are to define the background and lay the groundwork for the topic.
Heading TWO/THREE/Etc.
This is where you get to the meat of fulfilling what the article promises. Use subheadings, bulleted lists and graphics to make your points. Points 1, 2, 3 (etc.) should all be an H1 heading followed by 2–3 supportive H3 headings.
Conclusion
Restate the point of the blog using the main focus keyword, and include a CTA.
That’s it. Simple, straightforward, and organized. A few things you will want to get right — every single time — if you want to create structured blogs that perform well on Google SERPs:
- Get the SEO on point.
- Use language that appeals to the average reader.
- ALWAYS site your sources — and use relevant original sources, studies, and reputable sites.
- NEVER plagiarize. (You can use a plagiarism checker if you are unsure.)
- Edit well — ask yourself of each sentence: Is it clear and concise? Is this sentence necessary to the main point of the article? Can this article perform without it? Is this point already made elsewhere in the article? Is this sentence under the most appropriate subheading or does it need to relocated within the article?
Related reading: Improve SEO in Your Articles: Stop Words
I put my blog template into a Google doc, labled for each client with pertinent information at the top. Using the template, I can create a new Google doc for each new order (my orders are organized on Artful Agenda.)without having to start from scratch each time. So, this is what my blog template looks like:
Client: Article title: Word Count: Fee: Keywords:
Meta Description:
Title
Subtitle
(picture — the client most often provides media)
Intro paragraph
Key Points
- One
- Two
- Three
Article Point #One (H2)
Supportive idea one (H3)
Supportive idea two (H3)
Supportive idea three (H3)
Article Point #Two (H2)
Supportive idea one (H3)
Supportive idea two (H3)
Supportive idea three (H3)
Article Point #Three (H2)
Supportive idea one (H3)
Supportive idea two (H3)
Supportive idea three (H3)
Conclusion (H2)
I hope this quick and easy template for professional blogs has been helpful to you. For more freelancing resources, follow my Medium profile, Fiddleheads & Floss Poetry & SEO, or follow Fiddleheads & Floss Writing Services free newsletter. Disclosure: Artful Agenda is an affiliate link.