A Powerful Metaphor to Remember When You Need to Regain Focus
Keep the main thing, the main thing

The Balloon: Quick Yet Useless
Imagine you had a small rubbery party balloon in your hand. You blow air into it and it visibly inflates. Maybe 4 or 5 more puffs and the balloon is close to popping.
Although it was easy to inflate, balloons don’t really serve too much of a purpose — you let go and it deflates almost immediately.
You might use them for decoration or a gift to somebody on their special day. Maybe you even just like to blow them up to let them go and see them fly around.
Still, they have no real, impactful utility.
The Air Mattress: Time-Consuming Yet Useful
Imagine an inflatable air mattress. You put the same amount of effort into it as the balloon but you notice that there is no visible difference. You feel like you barely make any impact in inflating this thing.
If you were to keep blowing air into the mattress you’ll realize that it slowly grows and grows as a result of consistent effort. It’s only after an extended period of time do you start seeing the results of your actions.
You keep going and going until you finally finish inflating the thing. In the end, you find that you now have something of distinct value — you can sleep on it, sit on it, or just lay there comfortably.
What you have is useful. If you were to stop halfway through, it won’t be exactly where you want it, but it still serves part of its purpose.
What does this all mean?
This is a metaphor that was brought to my attention by one of Andrew Kirby’s youtube videos where he created a tier list of the most useful lifehacks. If you’re not familiar with Andrew, he’s a prolific self-help YouTuber and the founder of Time Theory (a company focused on helping their clients overcome procrastination and become their most productive selves). Needless to say, he’s a productivity expert.
What he listed as the sole lifehack that serves to be the most impactful at the top of his curated tier-list was simply an air mattress.
The air mattress is nothing more than a metaphor that represents this:
Keep the main thing, the main thing
We often spend a lot of our time trying to find the shortcuts to success. We want to cut corners. We hope and dream for a bee-line path to glory.
The sad reality is that nothing of worth comes from taking shortcuts. It’s the struggle and the effort that we put into things that makes something valuable to us.
It’s the effort we put into something that’ll ultimately output the most value that we’re looking for.
In your journey towards your biggest dreams, you might find yourself walking a path with many distractions, losing focus on what matters by trying to pick up something simpler and easier.
You’re diverting your attention from what truly matters by blowing air into something that doesn’t.
The balloon represents all the distractions that come up in our way. We put one sliver of effort into something hoping that it’ll make a dramatic change — 99% of the time it doesn’t.
If you want to make a real change in your life, you’ll have to blow air into the air mattress and divert attention away from all of the balloons of instant gratification.
Real change comes with time. The effort we put into something isn’t found right away. The evidence takes time to show.
We see this concept conveyed in multiple self-help and business books such as James Clear’s Atomic Habits and Darren Hardy’s The Compound Effect. Long-term impact comes as a result of the compound interest of daily practice and habits.
I become a great programmer as a result of actionably practicing the craft daily and constantly finding ways to improve my abilities in that craft — sacrificing time spent watching tv among other things to hone my focus on constantly learning.
I became a profitable writer as a result of writing daily and finding ways to provide the most value to the audience that I write for. It was a habit that I focused on as a trade-off of other hobbies that I could have taken up.
I became an elite athlete as a result of practicing the sport I was playing nearly every day for more than a decade and not allowing myself to lose focus by playing any other sports.
You can achieve great things as well if you only keep the main thing, the main thing. If you only feed the activities that matter.
Final Takeaway
So when you find yourself losing focus, remember this metaphor. Use it as a reminder to get you to remember what it is that really matters to you and if what you are doing right now is worth the effort you are putting into it.
Always ask yourself:
- Is this helping me get closer to my goals?
- Is this the primary thing that I want to be focusing on?
- Is this a distraction?
- Is this going to provide any long-term value to me?
- Is this a balloon or is this an air mattress?





