A Philosophy of Hallmark
Four reasons Hallmark movies are so popular
I never thought I would be writing about how Hallmark-style movies speak to many of the longings of the human soul, but here we are. If it’s okay with you, I’m just going to go ahead and turn in my man card at the beginning. You’re going to want it by the end.
My wife and I finished watching a Hallmark movie just a couple of hours ago. Since you already have my man card, I will be vulnerable here. I love a good Hallmark movie (Ahem, with my wife, of course).
I had never seen this particular movie, but I could already predict the general flow of the story, as well as the ending. The reason is simple. These movies always follow the same general storyline.
This caused me to wonder. If these movies are all basically the same, why do people keep watching them? I think I know why. And it’s more than, “they’re just so darn cute.”
I know what you’re thinking. Why would I let myself enter into deep philosophical thought about Hallmark movies? Listen, it’s hard being me, but somebody has to do it.
They are predictable
One of the secrets to the success of these movies is predictability. Real life can be uncertain and often unstable. It is nice to be able to temporarily sink into a universe where everything follows a predictable pattern.
Predictable patterns feel safe. There is security in knowing what’s coming next. When we feel safe and secure, we are able to relax.
Watching a Hallmark-style movie allows us to escape the chaos of life into a world with no surprises.
They don’t leave anyone lonely
At the end of every Hallmark movie, no one is left lonely. Everyone has someone. Perhaps the jerk that the girl finally leaves returns home alone. However, even he will often find a surprising romance by the end.
Nobody wants to be lonely. The sad truth is that we often are. Even when we are with other people we can feel a deep sense of loneliness.
Watching a Hallmark movie carries us away to live vicariously through the characters, as they all find their perfect match. For a moment, as we watch and get lost in their lives, we forget our own loneliness.
They give us happy endings
Every one of these movies, without fail, has a happy ending. Usually, there is some impossible problem keeping the couple from getting together or keeping the characters from following their dreams. However, at just the right time, there is some miraculous discovery or turn of events that puts all the pieces together.
Boom. Happiness.
If only life worked this way. Our stories don’t always have happy endings. Actually, these days those happy endings can be pretty hard to come by. If we can’t always have our own happy endings we can at least enjoy someone else’s.
They leave us wanting more
Why is it so easy to binge-watch these movies? Yep, there’s a philosophical reason for that too.
Once the movie is over, the credits roll, and we are zapped right back to reality. At that point, we have a choice. Do we shrug our shoulders and accept that our lives are not like that? Or do we watch another one so we can continue the vicarious escape?
For many, it is an easy choice. Another movie means another hour and a half of predictable happiness. And we could all use a little more of that.
Having said that, I think it’s time for me to watch another Hallmark movie (once again, with my wife, of course). In the meantime, you can check out some similar posts here:
