A New Idea is Seeping Into the Mainframe. It’s Called the One-Person Business Model.
And here’s why you need to know about it

When I worked in the corporate world, almost nobody talked about career happiness. The ‘promotion conversation’ almost exclusively focused on two things:
- Money
- Status
I’ll admit that’s all I thought about too. Because that’s what everybody else talked about, I thought it was the norm to focus there. The idea that there was anything else to consider did hit my radar until much later.
But now, there is an idea bubbling away and it’s going to explode over the next 10 years and I cannot wait for a new wave of conversation to take over.
The one-person business model
For a long time, there was a gap. Either you work for the corporate machine or you have to work for yourself, employ a load of people and have a management headache.
But there has been a new conversation bubbling.
Since the release of Paul Jarvis’s Company of One people have been, well, liberated by this idea of an in-between. In between the corporate 9–5 and the life of an entrepreneur.
There is this idea that you can work for yourself, by yourself, not need to manage folks and fulfil your creative potential, well it’s incredible.
Life on your own terms
Now I’m not saying this is a fast track.
It’s taken me three years to figure out this online stuff and I’m nowhere near where I want to be but today I make more money online than I do in my day job. Wild ay.
The pursuit of the one-person business model is about something much bigger than money though. It’s about happiness. It’s about fulfilment. It’s about purpose.
Control is the one thing we all want more of. Morgan Housel wrote:
“The danger here is that I think most people, deep down, want to be wealthy. They want freedom and flexibility, which is what financial assets not yet spent can give you. But it is so ingrained in us that to have money is to spend money that we don’t get to see the restraint it takes to actually be wealthy.”
The same is true of status. You think to get more status you crave, because you believe it’s the gateway to freedom but actually it’s locking your time up.
Creating your business of one is a new kind of freedom.
Design a life around your days
So often the default is more.
- More money
- More status
- More people to manage
Because that allows you to have more. More of everything.
- More gadgets
- More bedrooms
- More holidays to fancy places
But this new one-person business model shifts the focus. These people are not concerned with material things. Instead, they are looking at their life as a series of days. They are trying to maximise for good days which means a flip 180 on the current model.
How do you design your life around how you want to live?
Like any good system, the core starts with a question and the question is this: how do you want to spend your days?
Which means:
- How do you want to work?
- Where do you want to work?
- Who do you want to work with?
And this might all seem a little grandiose as if people get to pick this stuff. But really, you can. If you want to work from home, you can find a job that allows that. If you want to work in the city, you can find a job that allows that.
If you want to walk your dogs at 10 am every day and don’t want to sit on Teams calls all day, you can design your career around that.
It’s quite the liberation to say: this is how I want my life to look, how can I reverse engineer my career to suit that?
It’s not a quick thing
But it’s not a snap of the fingers. It’s not like you write down your dream day and poof, tomorrow here you are, rather it’s a process.
It’s a process of finding the right job, the right balance, and the right opportunity. Me, I write for 2 hours each morning and work remotely.
The morning commute is replaced with writing. I can walk my dogs at lunchtime. I can go for a stroll after work and still be sat down for dinner at 7 pm.
It took 6 years, but I designed my life around how I wanted to live, not who I wanted to impress or how much I wanted in my bank account.
Use what you have
Your one-person business might be taking your expertise from your day job and freelancing. It could be creating digital products. It might be writing a book.
In the next 10 years, one-person businesses will take over the world.
Get ahead of the curve.
The Part-Time Creator Club has grown by 1035% in the last 6 months. It’s fast becoming the go-to newsletter for creating alongside your 9–5. Join 11k+ brilliant minds here.
