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Abstract

one and a half to two pages in length..</p><p id="c891"><b>Step 3</b> — Write a brief introduction and conclusion and you have now created a product with your articles. This kind of product is called a short report. You can sell your short report for between 10 and 20.</p><p id="cf56">I do not want you to miss this point: you just created your first information product using your articles. To be more specific, you wrote a 5 tips article and expanded it into a short report.</p><p id="07f9">Once you have done it one time, you can create products over and over again with your articles.</p><figure id="8022"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*ZKAWiJJusjX9_eBCA9KArA.jpeg"><figcaption>Pixabay with Permission</figcaption></figure><p id="2929"><b>Here’s a related question:</b></p><p id="2070"><b>Q:</b> How different do articles need to be to be used in different products?</p><p id="19c1"><b>A:</b> I’m so glad you asked that question because it shows me you are not believing the garbage that you cannot make money with your content and content marketing. We’ll just leave that for your competition to believe.</p><p id="0e50">Having said that, here is one of the greatest advantages of creating products with your articles. You can take the exact same five tips article and turn it into a short report, an ecourse, an ebook and a webinar.</p><p id="9d01"

Options

Here you are using the term leveraging or repurposing your content. You simply take one version of your content and use it in several different ways.</p><p id="f8b1">So an article can be an ecourse or an ebook, and many other products as well.</p><p id="5f84">Not only that, you can take the exact same content, repurpose it into many different forms, and many of the same customers will buy the product in many of the different forms.</p><p id="6589">Sound crazy? Have you ever read a book and then seen the movie?</p><p id="d893">Here you are using the term packaging. People will pay for content they have read before, just because it is now in a handy package that is convenient for them.</p><p id="54bc"><b>So you have two options here:</b></p><p id="6b57"><b>1)</b> Repurpose the same article into many different forms of packaging, or</p><p id="7054"><b>2)</b> Alter the article and/or use similar articles to create your content and your products. Either way is a winner when creating products with your articles.</p><p id="af51">Still more content & product creation tips can be found “almost daily” in <b><a href="https://ContentDoes.com/tadd">The <i>Almost</i> Daily Digest</a>.”</b></p><figure id="f188"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*3xll7UD2_DHgyVQLQ7GT5w.jpeg"><figcaption>Pixabay with Permission</figcaption></figure></article></body>

Content Marketing & Product Creation

A Match Made in Heaven Just for Content Marketers

Your first or next info-products…

Pixabay with Permissino

Content marketing and product creation go together like peas and carrots. It’s really a match made in internet heaven.

It’s really quite simple when you stop to think about it. Information products are content based. Articles are great content. There you go.

My first product

One of my first products was an ebook of 26 article writing templates. I put it together got some coaching to make it even better, and launched it. It is still one of my best selling products. No matter how many I sell, I still get such a kick out of it each time.

Your first product

Ready to create your first product? OK, here we go.

Step 1 — Write a 5 tips article in your niche. Just list 5 suggestions you would give your ideal reader/client. Then write a few sentences for each tip explaining the tip.

Step 2 — Take each tip and write an article about each tip. Make sure each article is about one and a half to two pages in length..

Step 3 — Write a brief introduction and conclusion and you have now created a product with your articles. This kind of product is called a short report. You can sell your short report for between $10 and $20.

I do not want you to miss this point: you just created your first information product using your articles. To be more specific, you wrote a 5 tips article and expanded it into a short report.

Once you have done it one time, you can create products over and over again with your articles.

Pixabay with Permission

Here’s a related question:

Q: How different do articles need to be to be used in different products?

A: I’m so glad you asked that question because it shows me you are not believing the garbage that you cannot make money with your content and content marketing. We’ll just leave that for your competition to believe.

Having said that, here is one of the greatest advantages of creating products with your articles. You can take the exact same five tips article and turn it into a short report, an ecourse, an ebook and a webinar.

Here you are using the term leveraging or repurposing your content. You simply take one version of your content and use it in several different ways.

So an article can be an ecourse or an ebook, and many other products as well.

Not only that, you can take the exact same content, repurpose it into many different forms, and many of the same customers will buy the product in many of the different forms.

Sound crazy? Have you ever read a book and then seen the movie?

Here you are using the term packaging. People will pay for content they have read before, just because it is now in a handy package that is convenient for them.

So you have two options here:

1) Repurpose the same article into many different forms of packaging, or

2) Alter the article and/or use similar articles to create your content and your products. Either way is a winner when creating products with your articles.

Still more content & product creation tips can be found “almost daily” in The Almost Daily Digest.”

Pixabay with Permission
Product
Writing
Writing Tips
Content Strategy
Content Marketing
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