A Market Study

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Abstract

but how different the results were when I expected them to be similar.The author page on my Daily Beast stories has a link to my “Doing Time” publication here. As does the italics after the NY Daily News runs something I wrote that they decided to publish. This is where I get proactive with promoting myself.But a week or two ago, Cindy Adams, gossip columnist for the NY Post, ran a two-part column (spanning two days) about my prison and jail stays. And in those stories, she linked to mine on Medium.When you run a publication here, it’s easy to see via the stats tab how many readers logged on in a day — and how many minutes the aggregation spend reading your stories. Thus, I could quantify these numbers to see what media generate which numbers.For the sake of statistical significance, I cite the number from last week’s Beast story to the stats of two weeks ago’s Cindy columns. And these are interesting.Each story garnered about the same number of readers who clicked the link: 150–200. Not huge numbers

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for big-time media. That would tell me that not too many readers click links contained in major media articles (or at least, they don’t click my links).More interesting was that Cindy’s readers averaged 4 minutes of reading time on my Medium site while the Beast’s were down in the 2 range. That’s actually a fairly large discrepancy when you have a sample of 150 people who clicked over.Exactly why that happened I have no idea. I just know that's the way it went. Maybe somebody who runs these types of numbers at a big media outlet knows about this and could explain it. But I myself am at a loss.What I can tell you is that neither did anything for me with respect to changing my life. But at least the Beast story is a nice payday. All in all, I count both as small victories.Back to the original point. Did they help build my “brand?” Not hardly. When it comes to all that hoo-ha, I'm still not sold. What can I say? Put a dinosaur in the modern world and I’m confident that he just wouldn’t get it either.</article></body>

With a curious result

There must be 1000 articles on Medium (and countless other platforms) extolling the virtues of linking this with that and the other thing to build your “brand’ and audience. I’m not especially big on all that — which might explain why I have a small and not very dedicated audience. I just haven’t bought in.

But recently, I conducted a study on the results of this kind of linkage which surprised me. Not that it worked to perfection as it would in a perfect world (it really didn’t work at all) — but how different the results were when I expected them to be similar.

The author page on my Daily Beast stories has a link to my “Doing Time” publication here. As does the italics after the NY Daily News runs something I wrote that they decided to publish. This is where I get proactive with promoting myself.

But a week or two ago, Cindy Adams, gossip columnist for the NY Post, ran a two-part column (spanning two days) about my prison and jail stays. And in those stories, she linked to mine on Medium.

When you run a publication here, it’s easy to see via the stats tab how many readers logged on in a day — and how many minutes the aggregation spend reading your stories. Thus, I could quantify these numbers to see what media generate which numbers.

For the sake of statistical significance, I cite the number from last week’s Beast story to the stats of two weeks ago’s Cindy columns. And these are interesting.

Each story garnered about the same number of readers who clicked the link: 150–200. Not huge numbers for big-time media. That would tell me that not too many readers click links contained in major media articles (or at least, they don’t click my links).

More interesting was that Cindy’s readers averaged 4 minutes of reading time on my Medium site while the Beast’s were down in the 2 range. That’s actually a fairly large discrepancy when you have a sample of 150 people who clicked over.

Exactly why that happened I have no idea. I just know that's the way it went. Maybe somebody who runs these types of numbers at a big media outlet knows about this and could explain it. But I myself am at a loss.

What I can tell you is that neither did anything for me with respect to changing my life. But at least the Beast story is a nice payday. All in all, I count both as small victories.

Back to the original point. Did they help build my “brand?” Not hardly. When it comes to all that hoo-ha, I'm still not sold. What can I say? Put a dinosaur in the modern world and I’m confident that he just wouldn’t get it either.