Content Marketing & Product Creation

A 7 Step Blueprint For Your Next Set of Information Products

If you’re into such things…

Content Marketing is well know for the ability to drive large amounts of traffic. But did you know that Content Marketing is great way to create information products as well?

At least in my model of Content Marketing.

Allow me to walk you through 7 steps to creating your information products with Content Marketing. I think you will be pleasantly surprised by what you can do with just one article.

7 Steps to Information Product

Step 1 — Choose a specific topic in your niche

While it may sound like the opposite of what you should do, the reality is the more narrow the topic the more hungry customers you will have. Do not try to be all things to all people.

Step 2 — Come up with 7 tips for that particular topic

If you can only get 3–5 that’s OK. The goal is to come up with as many as fit for your topic.

Step 3 — Add about 60 words for each tip

Explain how to use each tip and the advantages of doing so. Remember, it’s only 60 words a tip. Do this 7 times and this gives you a good article to promote your new product. But we are getting ahead of ourselves (only a little bit, though).

Step 4 — Turn each tip into a chapter

Go into more depth for each tip. Provide examples and perhaps include case studies, use quotes that relate to each tip and explain the quotes. Do this for each article and you now have a 7 chapter ebook.

Step 5 — Create and hold a webinar

You already have the outline and content created, now you are going to speak it on a webinar. Make sure you record your webinar as this will become the audio & video portion of your info product. By the way, it does not matter how many people will be on the webinar, the recording will be the same.

Step 6 — Create a 7 tips video

Create a power point slide for each tip. Record the slides with you explaining each tip. This is called a screen capture video. You now have another video component to your info product.

Step 7 — Now you bundle

Now you bundle your 7 chapter ebook, your webinar based on your 7 tips, and your additional video based on your 7 tips, and now you have your multi-media information product ready to go.

And remember, you created your multi-media product beginning with just a 7 tips article.

Plus you can do it over and over again.

More product creation tips with your content: