9 Uncommon Traits of the Top 1% of Writers
You’ll wanna steal these

I’ve been writing on the internet for 3 years.
I used to think that writing was a road to nowhere, a never-ending race to the bottom. I pictured a messy desk with little money in the bank and a draw spilling over with unfinished manuscripts.
Writing has changed my life — and this is what I know about the top 1% of writers. These are the traits that make my favourite writers unstoppable.
1. Adaptability
In an ever-changing world (AI, algos and anything else) one thing that remains true is that change is the only inevitability.
Those who embrace that reality win. The writers that rebel, complain or get constantly unedged about the spinning world that we live in tend to spend too long dwelling and not enough time doing.
2. Personality
I adore it when writers spill their personality on the page.
Between learning about a new idea you get to know them (great content laced with personality is a match made in heaven). I once heard Tim Ferris say he aims to write like he’s talking to his pal over a drink and he’s two glasses of wine deep.
I love that.
Writers who write with their personality (not shy away from it) win in a world that is full of cookie-cutter templates and algo-beating hacks.
3. Knowledge
I always find my favourite writers have interesting backgrounds.
For some reason, I always gravitate to writers with a background in medicine. It’s probably why I ended up working in the NHS and did a degree in Biomed.
I love writers who share their pasts with you as a helping hand to understand the world we live in. Those who share their unique experiences help us understand their world.
4. Clarity
If you boil down the skill of a writer it’s to take complex ideas and present them in a way that a) makes sense b) captivates the reader.
You can’t do b) without satisfying a). My favourite writers are those that optimize for clarity. They ask over and over:
- What am I trying to say?
- How do I make it clearer?
That skill alone is one you can work on for a lifetime.
5. Consistency
You want a writer you can rely on. Someone who shows up day in and day out to express their thoughts. Someone who works as a mental-sparing partner.
You read their stuff and you find yourself getting better, fitter, thinking clearer as a result. You want to be able to rely on someone if they are going to be a feature in your life.
6. Edge
I’ve long since thought the currency of writing is moments of ‘awe’.
The job of the writer is to provide you with moments of insight, moments that cause you to stop and reflect and they shift your mentality ever-so-slightly but they shift it nonetheless.
That shift comes from intriguing moments that help you think in new ways. A good writer provides those moments often.
7. Depth
You can tell when someone has thought deeply about what they are saying. You can almost hear them chewing it over in their minds as they write it out. They’ve gone back and forth, hunted down more research, and spent more time unearthing evidence.
Great writers ooze depth of thought.
They write with a sense of confidence because they know they’ve mulled this over for hours. Great writing exhausts all avenues and provides a new path to walk down by doing so.
8. Value
Writing is a product.
A product exists to solve a problem. If it’s not solving a problem and helping your customer satisfy a job, then the product has no longevity. Writing is no different.
Writing has to solve a problem for a reader. That problem might not be an obvious one, some writing is very practical (how to reset a boiler) but the best writing I’ve found solves an emotional problem (how to reimagine your goals).
Either way, great writing has to solve a problem for someone.
9. Emotion
Without a doubt, the best writing I’ve come across is laced with emotion.
Writing that talks about a problem that the writer is facing and how they solved it (and managed their emotions throughout) is sooooo useful because it humanises the experience.
As I get older, I’m more and more of the opinion that productivity is all about emotion. Learning to explain and manage your own emotions is a super-power and the bread and butter of a great writer.
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