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ck is to expect those days, expect them often and don’t fight them, learn to live with them.</p><h1 id="8776">3. Don’t fall into the trap of the ‘Novelty Effect’</h1><p id="7f33">I told you earlier I get distracted.</p><p id="0b29">I used to fall head over heels for a business idea and once the novelty wore off, I dumped it just as quick. Here’s the kicker I came to learn: everything feels good in the beginning.</p><p id="52d3">You must attribute that to the Novelty Effect.</p><p id="a7a1">The trick is learning to stay put once it wears off.</p><h1 id="29e7">4. Reimagine your Expectancy Theory</h1><p id="6c8b">Expectancy Theory says that effort = reward.</p><p id="bba9">In other words, if you put a lot of time and effort into something, you will see the reward. That is both true and false at the same time.</p><p id="aa97">How can that make sense, well the differentiating factor is time.</p><p id="772a">You see in the short-term, effort does not equal reward. But in the long term, effort does equal reward (and then some).</p><p id="6e3e">You have to learn work hard now and expect the results to come in 24 months.</p><h1 id="a7c8">5. Dump the stats for meaning</h1><p id="9771">Chasing stats never lead anywhere productive.</p><p id="f1d3">The real reward of any endeavour is joy. It’s learning. It’s the magic that happens inside your own head when you start doing the things you said you would.</p><p id="8f68">Ignore the stats for the first 12 months.</p><h1 id="bfc8">6. Adjust your timeline (2x)</h1><p id="33a1">You’ve been tricked.</p><p id="df92">Overnight successes do not exist and when they do, they still don’t.</p><p id="af86">If you think you’re going to ‘make it’ (whatever that means) in 12 months, double your time frame.</p><p id="9f56">Play long-game and good things happen.</p><h1 id="733d">7. Understand the ‘Content Evolution Theory’</h1><p id="a89a">Content is no

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t stagnant.</p><p id="e778">When you think content is singular, that each piece exists in a vacuum there is a high pressure to come up with new ideas time and time again.</p><p id="e383">When you realize that content is an evolution and you can simply progress the thoughts you had yesterday, today — that changes things.</p><h1 id="ede0">8. Get used to chaos</h1><p id="2759">At any one time my head is flying in a million directions, here’s a sneak-peak of my mind in the last 20 minutes:</p><ul><li>I need to create a new CTA for the website.</li><li>I need to figure out how I gamify my new course.</li><li>I wonder how I can 2x the value of the PTCC newsletter.</li></ul><p id="5031">It’s a never-ending to-do list. That’s what happens when you juggle a job and a part-time business.*</p><p id="6a0f"><i>*and probably what happens if you just run a full-time business.</i></p><h1 id="2d69">9. You can create your own rules</h1><p id="b26b">Tell anyone your making any money on the side and within 5 minutes you’ll get this comment: why don’t you quit your day job then?</p><p id="0beb">It’s a fair question but it representative of the narrative that exists around the 9-to-5.</p><p id="7ea3">I’ve learned that you can create your own rules. I work 9-to-5 and write in the mornings and weekends… why?</p><p id="5fbd">Because that’s how I like my life right now.</p><h1 id="0d82">Final thoughts</h1><p id="f6b9">If you want to build a business part-time it’s absolutely doable. I’m proof. It’s as much a mindset as it is anything else.</p><p id="e89b">So if you want it, get after it. What’s stopping you?</p><p id="a738">To build your thing without quitting the day job, join 18,000+ <a href="https://www.theparttimecreatorclub.com/">creators in the part-time creator club</a>. Get more guides at: <a href="https://www.theparttimecreatorclub.com/">The Part-Time Creator Club</a>.</p></article></body>

9 Lesser Known Mindset Shifts I Use to Run a $100k/year Side Business

Alongside my 9-to-5

I’m ordinary.

I didn’t go to a fancy high-school (in fact my school got shut down for underperforming), I don’t have rich parents, I’m not special.

But one thing I’ve managed to do over the last 3 years in build a brand on the internet and when I montenized last year, that brand (to my amazement) earned me $100,000.

I still work 9-to-5 and have no plans to change that anytime soon.

So if you work 9-to-5 and want some tips on how to get started, these are 11 lesser-known mindset shifts that have helped me.

1. Use a timer to track your progress

I use a timer called Focus Keeper.

It fills my phone screen with a timer for 25 minutes then I get a break for 5 minutes. I have a bad habit of getting distracted, so the timer keeps me focused for short sprints, which gets an impressive amount of stuff done.

2. Expect bad days 1 in 7 bad days

All dreams have nightmares.

My work life has never been better, I love to write, I’m enjoying my day job, everything is good. But do I have days where I think I’ve got it all wrong and I have no idea what I’m doing?

Sure.

The trick is to expect those days, expect them often and don’t fight them, learn to live with them.

3. Don’t fall into the trap of the ‘Novelty Effect’

I told you earlier I get distracted.

I used to fall head over heels for a business idea and once the novelty wore off, I dumped it just as quick. Here’s the kicker I came to learn: everything feels good in the beginning.

You *must* attribute that to the Novelty Effect.

The trick is learning to stay put once it wears off.

4. Reimagine your Expectancy Theory

Expectancy Theory says that effort = reward.

In other words, if you put a lot of time and effort into something, you will see the reward. That is both true and false at the same time.

How can that make sense, well the differentiating factor is time.

You see in the short-term, effort does not equal reward. But in the long term, effort does equal reward (and then some).

You have to learn work hard now and expect the results to come in 24 months.

5. Dump the stats for meaning

Chasing stats never lead anywhere productive.

The real reward of any endeavour is joy. It’s learning. It’s the magic that happens inside your own head when you start doing the things you said you would.

Ignore the stats for the first 12 months.

6. Adjust your timeline (2x)

You’ve been tricked.

Overnight successes do not exist and when they do, they still don’t.

If you think you’re going to ‘make it’ (whatever that means) in 12 months, double your time frame.

Play long-game and good things happen.

7. Understand the ‘Content Evolution Theory’

Content is not stagnant.

When you think content is singular, that each piece exists in a vacuum there is a high pressure to come up with new ideas time and time again.

When you realize that content is an evolution and you can simply progress the thoughts you had yesterday, today — that changes things.

8. Get used to chaos

At any one time my head is flying in a million directions, here’s a sneak-peak of my mind in the last 20 minutes:

I need to create a new CTA for the website.
I need to figure out how I gamify my new course.
I wonder how I can 2x the value of the PTCC newsletter.

It’s a never-ending to-do list. That’s what happens when you juggle a job and a part-time business.*

*and probably what happens if you just run a full-time business.

9. You can create your own rules

Tell anyone your making any money on the side and within 5 minutes you’ll get this comment: why don’t you quit your day job then?

It’s a fair question but it representative of the narrative that exists around the 9-to-5.

I’ve learned that you can create your own rules. I work 9-to-5 and write in the mornings and weekends… why?

Because that’s how I like my life right now.

Final thoughts

If you want to build a business part-time it’s absolutely doable. I’m proof. It’s as much a mindset as it is anything else.

So if you want it, get after it. What’s stopping you?

To build your thing without quitting the day job, join 18,000+ creators in the part-time creator club. Get more guides at: The Part-Time Creator Club.