70 Subscribers & 1 Blizzard — Celebrating the Small Successes
Start small, keep going, and cheer for yourself along the way.

I love YouTube’s algorithms. It’s BETER than a box of chocolates: you never know what you’ll get, but you have a pretty good idea what to expect. Opening the homepage offers nifty little surprises that suck me deep into the tempest.
For instance, today’s recommendations for me are:
- Taylor Swift’s latest music video.
- A review for Cyberpunk 2077.
- The trailer for Queen’s Gambit.
- Alexandria Daddario videos ツ
- And the pig flute guy.
Breasts, video games, and music, what more could I want?
Once in a while, YouTube hits my dopamine with a surprise gift from several years ago. Usually, it is a meme that I missed out on (not sure how this happens because I’m super hip, baby). But sometimes, it is a hit of inspiration.
Case in point:
Mad props for blizzard kid
Yes, of COURSE, I’m going to click on a video with a thumbnail featuring the antithesis of Bear Grylls lying in a tent in the middle of a blizzard. This is the stuff my deprived mind feeds upon. I’m expecting a train crash. Choo choo!
But hold up.
This kid’s spunk kicked me right in my spunk makers. (I’ll pause while you get that meaning.)
(We good? Okay. Continuing on…)
So, yeah, the kid had me doubled over with his tenacity and attitude.
His name is Nickolas Green. On January 1, 2018, he wanted to celebrate his 70 followers on YouTube by videoing himself sleeping in a tent in the middle of a blizzard. 70. Fucking. Followers.
I feel like an election-losing Trump if I’m not at 1 million followers. I’m crying in the corner, saying someone rigged the system.
But this kid.
He wraps up his massive kahunas in thermal underwear and gets things done with confidence and gratitude. Well played, Nickolas. Well played.
16 million views later
Needless to say, the glass slipper fit perfectly. The prince met his princess, the doves cooed, and they lived happily ever after.
In two years, Nickolas crushed it with over 16 million views. If I were good at math, I’d tell you the percentage increase he had in subscribers. But I’m tired of doing math. So, let’s just pretend it is a two-million percent increase.
He’s now at 561 THOUSAND subscribers.
That’s a 2 million percent increase, right?
Close enough.
He’s an endearing kid, sure. Do you know what makes him endearing? Two things:
- He was grateful for what he had.
- He didn’t quit.
Numbers can suck you dry
I woke up in the middle of the night, reached over for my phone, saw that my followers didn’t increase by 2 million percent, and proceeded to pout like The Donald.
I can feel my soul and energy slinking out the door every time I hit F9 on my stats page.
Why do I do it? I don’t know. Yeah, I’m the embodiment of a Skinner rat. I need my fix.
Oh, another clap? Maybe if I hit F9 a couple more times, it will keep going.
By this time, my soul is flipping me off while driving away in the Uber.
Why can’t I be more like Nickolas Green?!?
I went out in the blizzard this morning. Fuck that. That sucks. Especially when there is a new reality TV to binge on. (Did I mention I like train wrecks?)
Be thankful. Keep going.
No, you’re not going to have a thousand followers the day you open shop. Yes, it hurts — it physically hurts — to continue to produce content to a quiet, seemingly nonexistent audience.
But the universe has a funny law: keep going, trust the process, and it will work out.
Here’s a totally random thought, but it is needed here: don’t compare yourself to other people.
Bill Gates once told me (while having dinner at Churchill’s house), “Ryan, you are racing in a single-horse race. You can trot, or you can run, but how you choose to race is up to you.”
Thanks, Bill, I owe you one.
Nothing will slow you down, build spite, and negativity faster than comparing yourself to other people.
Be like Nickolas.
Be happy with the results you have, no matter how small. Keep going. Keep being thankful.
It works.






