avatarNiharikaa Kaur Sodhi

Summary

Niharika Kaur Sodhi shares her personal strategies for producing a high volume of quality content consistently, which includes leveraging non-writing strengths, having a strong 'why', maintaining discipline, balancing productivity, enjoying the work, creating a conducive creative space, and strategizing effectively.

Abstract

Niharika Kaur Sodhi, a prolific content creator, details her approach to consistently producing high-quality content, including 20 articles per month, LinkedIn posts, and an active Twitter presence. She attributes her success to her disciplined fitness routine, a strong sense of purpose beyond money and followers, treating her writing like a job with no luxury of choice, balancing productivity with personal freedom, genuinely enjoying her work, respecting her creative space, and strategizing her day effectively. Sodhi emphasizes the importance of finding joy in the process and allowing for trial and error to develop a routine that works for the individual.

Opinions

  • Sodhi believes that success is more about consistency and hard work than greatness, quoting Dwayne Johnson.
  • She emphasizes the importance of leveraging personal strengths outside of writing to maintain consistency.
  • The author's 'why' is rooted in making an impact through her self-help experiments and experiences.
  • She advocates for treating self-employment with the same discipline as a traditional job, removing the luxury of choice.
  • Sodhi warns of the potential downsides of being overly focused on productivity, advocating for strict time off and limiting work hours to maintain freedom.
  • Enjoyment in the work is seen as crucial to avoid procrastination and ensure the process is not torturous.
  • Respecting one's creative space and time is essential for delivering valuable content.
  • Strategizing one's day is a personal process that involves experimentation and finding what works best

7 Things I Do to Pump Out Ridiculous Amount of Quality Content

20 articles/month, LinkedIn posts, and a growing Twitter account.

Photo by Dmitry Zmiy on Unsplash

In September 2021, I took 20 days off from work. I still earned more than I would have in my corporate job. This isn’t magic, it results from a catalogue I have built over time with my content.

From March to August, I’ve written 20 articles per month.

These articles are published in great places, so that validates their quality. Apart from that, my new love for Twitter is growing where I got active in June and have about 1000 followers right now. I’m really enjoying engaging with fellow and budding writers and side hustlers there.

This article is for the one question I get asked most often — how do you do it? The volume, consistency, and quality.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” — Dwayne Johnson

I’ll give you seven strategies you can steal from me.

1. Use your non-writing strength

My consistency and discipline come from being a lover of health and fitness.

I dropped 55 lbs during undergrad, and the habits stayed. So, for seven years, I’ve woken up early every day to go to the gym. I also lead an overall healthy lifestyle.

Is there a strength you have outside of writing that you can capitalise on?

2. Strong “Why”

I have an incredibly strong purpose behind writing.

It’s not followers or money, its impact. I write around self-help because I’ve been a guinea pig for most self-help experiments from the books I read. My self-improvement content largely comes from experience and now so does writing and side hustle related content.

Click here to read an article I wrote about finding your why.

3. No luxury of choice

I’ve worked a corporate job for nearly 3 years where you (obviously) have to turn up for work each day. I’ve worked when my period cramps were killing me and when work was boring as hell, even the days I had no work and could do more meaningful tasks at home.

With writing, I don’t give myself much of a choice, just like in my old job. I’ll take out 45 minutes 5 times a week to write an article no matter what. In self-employment, you’re your own boss — so behave like one.

4. Balancing the curse of productivity

Being a lover of productivity can suck because you’re always trying ways to be efficient and more productive. There’s a thin line between being productive and overworking.

With time, I’ve learnt to strictly take Sunday off and not work over 4 hours a day. The reason I quit my 9–5 was for freedom, so why be in shackles again?

5. The key ingredient

Enjoy what you do, because otherwise, it’ll be torturous.

I wholeheartedly disliked making PowerPoint presentations during my corporate job. It made me procrastinate big time and feel low with uninspiring work.

I enjoy writing every day. I didn’t write frequently from day one, I gradually improved my frequency over months. It shouldn’t feel like a punishment when it can be fun.

6. Creative space

I respect myself and my readers — I value time for both of us. With that intention, I:

  • Prevent working too much
  • Take on limited clients
  • Create yummy content worth reading

This gives me creative space to think, ideate, and deliver value. Love and respect yourself and your skills and everybody who’s on the receiving end of these two.

7. Strategising is the secret

But it also comes with a lot of tries. Figure out what works the best for you. I edit on a fresh mind in the morning and write before noon or early evening. I also watch Netflix post-lunch to unwind.

I was earlier either overworking or underworking, but with these ups and downs I’ve found how I should strategise my day.

Here’s what today looks like:

Screenshot by the author

When all these things move to ‘done’, my day ends.

Conclusion

“Energy and persistence conquer all things.” — Benjamin Franklin

Being consistent is super easy when you develop a routine around it and actually enjoy it. If it feels like a burden, it won’t happen easily.

Give yourself permission for ups and downs. Some days, you’ll be pathetic at strategising your day and sometimes, you’ll have a hard time switching off from work. On some days, you wouldn’t even want to come to your table.

And that’s okay.

Give yourself the space to retry, because building a process that fits you well takes time. It requires things not working out to figure out what does.

Gradually go up, and with all the above points, consistency will be a fun game for you.

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Writing
Inspiration
Consistency
Productivity
Creativity
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