7 Simple Website Copy Templates
Writing copy for your website is hard.
I remember listening to a ton of podcasts when I started freelancing. One episode was all about the importance of having a website. The big clients wouldn’t take me seriously if I didn’t have one. I’d never written website copy before, but I figured it couldn’t be that difficult.
Just tell people about me and what I do. I spent a few hours doing that and making it look as slick as I could.
Honestly, the end result was awful.
Anyone who stumbled upon those early versions of my site would run the other way.
I Googled “how to make a website” and learned what I could on the technical side, but never thought much about the wording. I knew how to string a sentence together and check for missing commas with Grammarly, so I could manage on my own.
Big mistake!
The wording, or copy, on the page was the most important thing. Especially since I was writing was the main service.
I went at it on my own and the website copy I wrote didn’t work at all.
Zero leads ❌ Zero new clients ❌
What I should’ve done is looked at websites that were working. I should’ve found other freelance writers who were ahead of me and figured out why their websites were generating leads and clients.
Writing website copy from scratch with no experience is a recipe for failure.
While no magic copy formula can guarantee success, there are proven principles you can follow, and elements to include that greatly increase your chances of success.
Marketers have also spent tons of time and money testing different website copy to figure out what works best.
I also want to note that using a template to write your website copy doesn’t mean it’ll be boring or generic. You still need to write about your products, your services, and your target customers. 100 people could use the same template and the copy would be different every time.
I’m sharing 7 website copy templates that I created. After spending 100s of hours studying and reviewing website pages last year, I knew this would be a helpful resource to people in my shoes a few years ago — trying to write decent website copy without much (if any) experience.
Some templates are better for specific website pages, and others can be used for a variety of page types and niches.
1. Core Offer Page Template
This first template is for your main product or service. You’ll highlight how your offer is unique and better than your competitors, and build trust with reviews and testimonials.
2. Lead magnet / Low-Ticket Offer Template
This template is perfect for a free lead magnet or low-ticket (under $30) offer. Make sure to emphasize the benefits of your product, and why they’re important to your ideal customer.
3. Physical Product Page Template
This copy template is ideal for a physical product you’re selling. Including plenty of real images from your customers is key to building trust on this page.
4. Homepage / Core Offer Page
This template can be used for your homepage or your core offer — the main thing you’re selling. It’s focused on the reader’s problem, which works best for an unaware or problem aware audience.
5. Homepage / Core Offer Page Template
This template can also be used for your homepage. It’s designed for your core offer — a product or service you’re selling. This template is better for a solution or product aware audience.
6. Product Page Template
This product page template can be used for a physical or digital product or course. Video reviews and user generated content is key to building trust. If you don’t have those yet, make it a priority to get them.
7. Pricing Page Template
The last template is for your pricing page. This works best if you’re offering different levels of service, or different subscription plans.
I know these templates will help you write brilliant website copy, but I want to share a few more resources that will help you fill in the templates.
The copy and visuals on your landing page are important, but not everything. Getting the right audience to your page, and making the right offer are 5x more important.
The #1 thing you need to understand about getting the right audience to your landing page is awareness levels.
These two articles will help you understand and reach people in different awareness levels.
The next piece of the puzzle is creating and communicating a strong offer.
Your offer is what your customers get when they buy your product or service. On your website, your offer will explain:
- Who you help
- What they want
- How you get them there
This article will help you create a winning offer:
The last thing I’ll share is your USP (unique selling point). This is a point on many of the landing pages, and something most people don’t understand.
A USP is something you do well, your customers value, and your competitors ignore.
I hope these tips and copy templates help you create even better website pages. Leave a comment if you have any questions!
ps. I just launched Landing Page Blueprint to help you learn and implement the keys to creating high-converting landing pages for your business and clients. It includes the essentials from my course, for 1/10th the price.
Find out more here:
