7 Powerful Winning Words Your Customers Want to Hear

Using the right words can boost your business because certain words sell better

Good communication is the backbone of every business. Without it, the business won’t thrive and reach its potentials. If you want to take your sale to a next level, work on your communication level and reconsidered the words you are using.

If you had been around in any business, you would have known by now that using the right words at the right time matters a lot. Not only in business, but in everyday life, the correct choices of words make or break your personality. Either you become the star or sore of the others' eyes. The same applies to business success.

If you know the psychology of customers and can judge their needs, you are a better marketeer and a successful businessperson. But if you failed to master this aspect of your business, you won’t go a long way. Good businesses have seen the dust of the road because they lacked the strategy of playing with words.

If you want your business to thrive, learn the art of using powerful, persuasive, and winning words that your customer wants to hear.

So, here are the seven powerful words you can add to your conversation or advertisement to increase your sale.

Easy

Life is moving fast and is much complicated. We want things that make our life easy and save us time, as time is a scarce commodity. No one wants to spend long hours learning complex software or about machines. We want to hear “an-easy-to-use” or “easy-to-learn” phrases and words that make our much-complicated life easy.

I have surveyed 70 customers where they were asked about their top priority of purchase factor. Most of them answered an “easy-to-use”. So if small words can change the purchasing decision, why use complex words.

Free

No matter how rich or poor a person is, if you offer him/her something for free, chances are they would take it. That’s why we have marketing offers such as “buy one, get one free”! If you think free is a small word, think again.

What if you are offered to get something for free no matter how small that thing is, you would surely take it? Dan Ariely, the author of Predictably Irrational, gave a fascinating example of free versus paid products.

To judge the power of the word “Free”, he offered two chocolates and asked people to choose between a 15-cent Lindt truffle or a 1-cent Hershey Kiss. The people generally made their decision to buy the chocolate which is richer and superior in quality. The results showed that 73% of people bought 15-cent Lindt truffles while 27% decided on 1-cent Hershey.

Dan experimented again with a minor change in the words. This time he offered a Lindt truffle for $0.14 while a Hershey Kiss for free. The results were fascinating as 69% of people took the Hershey Kiss. The reason? Because it was free and people love free products.

Limited

We don’t like missing out. When a commodity is scarce, humans love to own it. The word “Limited” triggers the want of the people and they rush to buy a thing before it’s too late. Everyone wants to have limited edition stuff. It’s a sort of unique commodity. So better use “Limited” in your conversation with customers to persuade them to buy.

We conducted another test of finding the true potential of this word in my brother’s mobile shop, where we offered free headphones to those who would buy a cell phone. I added the phrase “limited to the first 20 buyers” to the offer. We pasted a poster outside the shop with the offer scribed on it.

In no time, buyers in the market rushed to our shop. All the buyers of course didn’t buy the cell phones but our overall sales increased by 70% that day.

It can be an offer like you have put a 30% sale on something for a limited time, or you are writing 2000 words for half your price for a limited first two clients. People will love to hear that and will surely contact you if you write with quality.

Exclusive

This word has a powerful impact on the buying decision of customers. Everyone wants to be in the selected group, given the VIP culture psychology. So, when you use the word “exclusive” in your conversation or advertisement, chances are higher that customers will buy the product, no matter it's a burden on them.

Whenever I am in the market with friends, we don’t let such offers go to waste. One of my friends has got an invitation from a shoe brand recently and we bought many extra pairs of wearings.

They did this because they had launched a new design and wanted to increase their sale by offering exclusive invitations. This helped them a lot. When we got back to the town, other friends were also inquiring about the brand and we directed them there because the stuff was really good.

You can use the alternative phrases for this word such as invitation-only, first insider, and members-only. Everyone wants to be treated specially. So treat them special and sell your products.

Get

“Get” is a powerful word that puts people into action. According to a study conducted by Encyclopedia Britannica, where they changed a headline a little by adding the word “get” in it and double the conversion rate.

Apart from the psychological study, when you use this word in your conversation or sales copies, a lot of people buy it. The best example is we all cut our hair with a barber who advertises as “get the best haircut in the town”. We would surely like to know if he is really that good at cutting hair.

One of my friends always goes for a haircut to a shop named “Get Smart”. In the initial days of the shop, they had another name. But then someone gave them the idea of changing the name to “Get Smart” with a phrase written under it as “Get the best haircut in the town”.

And let me tell you another fact, they are expensive in the whole market still they are crowded by customers. This is because they used a unique name that compels you to take action and also they provide quality services.

If he is true in his claim, more people will surely come.

This goes for you too if you are a vendor, a software engineer, and a writer. But back your claim with the quality you are claiming.

If you want people to take action, put them into action by action words.

Because

The human mind is wired in such a fashion that it needs an explanation for everything. Robert Cialdini gives an interesting example of this scenario in his book Influence. He relates an example of it tested on people standing in a queue to a copy machine. A person comes and breaks the line to go ahead without annoying others. Surprisingly, the others allowed the person to do so. Here follows the conversation:

“Excuse me, I have 5 pages. May I use the Xerox machine?” — 60% allowed the person to cut in line. “I have 5 pages. May I use the Xerox machine, because I am in a rush?” — 94 % allowed the person to cut in line. “Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?” — 93% allowed the person to cut in line.

You see in the example that everyone was there to make copies, but the one got ahead in the line because he gave explanations.

So remember this thing, the human mind needs explanations for things that happen around.

Buyers want to know why they need a certain product. And once you give them a reason by adding the word “because” with the rest of your sentence such as “because it will help you achieve/get this…”, people will buy your product.

So, add the word “because” in your conversation and advertisement to boost your sale.

Guaranteed

Given the fraudulent businesses around the world, customers need reassurance about the products they would purchase. The lack of legitimacy of the product is the biggest reason that customers shy away from buying products wholeheartedly.

Now, when you know it’s the primary hindrance between your product and the customer’s decision, so why not cash on this aspect of your product.

Use the word “Guaranteed” rightly and provide the needed quality to your customer. Even exceed their expectations. Let there be a legitimate guarantee of your products. Once your customers acknowledge it, they become your ambassadors.

If your product or work has no such hassle-free return guarantee, don’t use the word because it won’t help you in the long run and your business will fall flat. This is because your customers will work against you.

Personally, I recommend the best product, whether online or offline, to my family friends if I find it of excellent quality. And If I am tricked, then I also work against that brand or business. Not only me, but everyone does the same.

Other words which you can use instead of the guarantee are risk-free, with best results, proven assurance, hassle-free, and secure.

Final thoughts

Selling your product depends on the quality you provide. But it’s half of your business. The other half, or even more than that, is your conversation and communication with your customer because people often overlook the quality if they get excellent customer care.

Knowing the psychology of your customer and the knowledge of using the right word in the right place and time matters a lot. So, next time when you are about to deal with a customer or write a sale-copy, use the above winning words to attract more customers and do more sales.