Summary

The article outlines seven strategies for effectively communicating tech releases to customers by focusing on relatability, storytelling, simplicity, and engagement.

Abstract

The provided content emphasizes the importance of connecting with customers through tech releases by using relatable stories and clear, concise language. It suggests starting with a hook that resonates with the audience, incorporating customer success stories, using visuals to convey messages, explaining features in layman's terms, including a compelling call-to-action, maintaining consistency in communication, and being brief yet formal. The article argues that by adopting these approaches, tech companies can better engage their readers, making the content more accessible and compelling, ultimately leading to greater interest and action from the target audience.

Opinions

Engineers and tech-founders often get overly enthusiastic about technical details, which may not resonate with the average customer.
Customers are more interested in how a product will benefit them rather than its technical specifications.
Overcomplicating explanations can lead to a loss of reader interest.
Visual storytelling, such as photos and videos, can be powerful tools for engaging customers and explaining new features.
A clear call-to-action

7 Killer Hacks to Make Readers Devour Your Tech Release

I’m going to show you how to get your tech release in front of the right people, and how you can make readers devour it.

The only thing customers care about is what they can get from your offer.

They want to know how this new feature came about and when it will be released in the market. So, here are 7 great ways to tell your customers what you’ve been up to for them:

#1 Hook them in with a relatable beginning

When we talk about our newest inventions and features, tech-founders and engineers get really enthusiastic. They can’t wait to share another in-depth article on our improved blockchain algorithm, advanced manufacturing technology, or new polymer for 3D printing.

The problem is — customers don’t care.

Engineers enjoy creating amazing things. They are confident that their readers will be as enthusiastic about what they have to say. We love it when someone explains every technical detail, turning a harmless blog into a scientific paper. But think again. The internet is already overflowing with information. Readers and watchers are picky about what they read and watch. If they don’t care about the content, they will hit that *shuffle* button in no time.

#2 Build empathy by telling customers’ stories

When creating an article to tell customers what you’ve been up to, break it down into short paragraphs or even bullet points. Start every paragraph with a story of how your newly invented features help your customers. This will help you craft an article that is relatable and engaging.

#3 Tell a story through pictures

Who wouldn’t want to watch a video on how the new feature was developed? A picture, What’s app message, or email can say just as much — if not more — than any video.

Readers love stories. They love detailed stories, especially behind-the-scenes content that really makes them feel what you are feeling.

#4 Put the results in layman’s terms to show that you understand readers’ needs

Tech companies are so excited about what they have created, they can’t help but overcomplicate things for their customers. What if the feature you worked on is more important to your engineering team than to customers? When we speak of something we’re genuinely passionate about, we tend to overcomplicate things.

Readers struggle to understand what they just read and lose interest halfway through the article.

#5 Include a call-to-action that prompts readers into action:

At the end of your article, add a clear call to action.

You can ask readers a question or remind them about their needs and how this new feature solves it for them. A good call-to-action will provide readers with an answer to their questions and offer actionable advice on what they should do next:

“If you’re looking to solve the problem of slow 3D printing, this is your opportunity to get on board with our new polymer. With its increased durability and strength, you can expect that the end product will be strong enough for any use.”

#6 Stay Consistent

This is another source of cognitive ease and trust for your consumers. Ideas, phrases, and words must fit together naturally.

However, a tale may seem logical to you but be nonsense to your client. In fact, when you write in a familiar style that your readers understand, it will be easier for them to understand what you’re trying to say.

#7 Be brief and formal

The internet is a vast place with over 2 billion websites.

Every day, users have less patience when reading online content. They want short sentences and a few adjectives. Instead, they prefer cold facts and data that genuinely answer their question: “What’s in it for me?”

Be a tech-founder and engineer but think like a marketer!

As a tech company, you expect your readers to be as enthusiastic as you are.

However, if you want to stay relevant, write in a way that speaks to your readers instead of writing for yourself. It’s simple, really. So what are you waiting for?

If you want to give great value to your readers, create short, simple, familiar, logical, and personal articles and videos.