avatarMark Ellis

Summary

The author is eagerly anticipating seven Apple products expected to launch in 2023, which include the Apple VR Mixed Reality Goggles Pro Max Ultra, the next Mac Pro, the next 14-inch MacBook Pro, new AirPods Max, an updated iPad mini, the next iPhone SE, and a mysterious unforeseen product.

Abstract

As the tech community looks forward to 2023, the author expresses excitement for a lineup of Apple products that are rumored to be released. Among these are advanced VR goggles, which could mark Apple's entry into the mixed reality space. The new Mac Pro and 14-inch MacBook Pro are expected to showcase the power of Apple's silicon chips, potentially setting new standards for performance. The anticipation extends to a new generation of AirPods Max, which the author hopes will address the shortcomings of the current model. An updated iPad mini with enhanced features and a more modern design is also on the wish list. The next iPhone SE is expected to bring a fresh design to the budget-friendly iPhone line, and the author is intrigued by the possibility of an unexpected product that could be a game-changer in the tech industry.

Opinions

  • The author is skeptical about the practicality and market readiness of VR headsets but is intrigued by Apple's potential entry into this space.
  • Despite the Mac Pro's rumored delays and strategy concerns, the author believes it will be a significant release.
  • The author regrets choosing a 16-inch MacBook Pro over the 14-inch model due to portability and is looking forward to the next 14-inch MacBook Pro with an M2 chip.
  • AirPods Max are seen as a niche product for die-hard fans, and the author questions whether there is a market for a second generation, suggesting a lower-priced version might be more successful.
  • The author has high hopes for the iPad mini, expecting ProMotion, an additional camera lens, and a Magic Keyboard accessory.
  • The iPhone SE is acknowledged for its performance and value but is criticized for its outdated design, with the author advocating for a more modern form factor inspired by the iPhone mini or XR.
  • The author is excited about the potential for an unforeseen Apple product, emphasizing the company's history of surprising the market with innovative solutions.

7 Apple Products I’m Looking Forward to in 2023

I’m genuinely excited!

Image courtesy of author

As we cruise towards the end of 2022, my thoughts are turning to what might happen in 2023. Specifically, what has Tim and co. got planned for us next year?

Despite my incessant whinging about some of their questionable product choices this year, I’m actually looking forward to Apple in 2023. I think we’re in for quite a ride if any of the rumours hold any weight.

The era of the ‘next big thing in tech’ is probably behind us, I admit, but that doesn’t mean we won’t see some new areas explored by our favourite fruit-based company over the next few years, starting in 2023.

1. Apple VR Mixed Reality Goggles Pro Max Ultra

Unofficial reports suggest that Apple is working on some form of mixed reality operating system that is designed to work with a new piece of wearable technology.

It still feels like we’re some way off a market-ready pair of AR glasses that don’t look ridiculous, therefore Apple’s new hardware is almost certainly going to be of the classic VR headset variety.

There are a number of these Tron-like headsets on the market already. Their purpose, however, remains either very niche or for those who invest significant time and expense in future tech. Despite this, there are some exciting use cases. Gaming is where this stuff feels most at home, but VR is also being put to use for virtual workspaces, and education.

It still feels early for Apple to be entering the space, though. Which is why I’m fascinated by what they might have in store.

2. The next Mac Pro

I wrote about this last week, but in summary, although I cannot fathom who will put the potential power of an Apple silicon-powered Mac Pro to use, I can’t wait to see how Apple pitches it.

However, the latest from Mark Gurman on the Mac Pro paints a rather tepid picture of Apple’s next-generation top-end Mac.

Gurman confirms that — as is evidently the case — the Mac Pro is running late. More worryingly, it sounds like Apple is encountering a bunch of last-minute strategy headaches related to its new desktop. An M2 Ultra chip is now being earmarked as the main powerhouse for the new Mac Pro, with plans to offer a higher-specced ‘M2 Extreme’ (essentially four M2 Max chips soldered together) allegedly scrapped.

This is, we’re told, due to manufacturing complexities and concerns over how narrow the market would be for such a machine. As a result, Apple is apparently concerned that producing Mac Pros running such advanced chipsets could take vital production resources away from higher-volume Macs.

One does wonder, however, why on earth they didn’t think about this earlier on.

Whatever happens, the next Mac Pro is clearly going to be content gold dust next year.

3. The next 14-inch MacBook Pro

I’m rapidly getting fed up with the size of my 16-inch MacBook Pro. It’s a dead weight in any rucksack I use for my travels and looks genuinely silly on the few occasions I place it on my lap for some sofa video editing.

I had a 14-inch MacBook Pro for a couple of weeks last year and I immediately fell in love with it. The only reason I didn’t keep it is that I had a 16-inch version on order and had convinced myself I needed the bigger display and marginally better battery life.

With hindsight, that was probably the wrong choice. This is why I can’t wait to see the M2-powered 14-inch MacBook Pro in 2023 — not least because it will shave some serious weight from my rucksack!

4. New AirPods Max

There’s a chance AirPods Max might go the same way as the original HomePod.

Expensive and ultimately flawed, Apple’s noise-cancelling over-ear headphones have been a brilliant product to cover over the last couple of years. I’m just not convinced Apple — or, potentially, its customer base — has the thirst for a second-generation.

AirPods Max are a rare sight on the high street and I’d guess that’s because of all the products Apple sells, they really are for die-hard fans. Why would anyone else buy them over the multitude of brilliant, less expensive, and far more capable competing products?

If Apple launches a new pair of AirPods Max next year, I’m intrigued to see what they do with them to combat the failings and odd choices of the current generation. My bet would go on a lower-priced, scaled-down version, just like we saw with the HomePod mini.

5. An updated iPad mini

ProMotion.

Another camera lens (telephoto or ultra-wide — you pick, Tim).

A Magic Keyboard (minus the trackpad) accessory.

What a year that would be for Apple’s best iPad!

6. The next iPhone SE

Although arguably not the most exciting thing on today’s list, the 2023 iPhone SE has some serious ground to make up if it’s to capture my heart.

I love how the current version features flagship performance, and I love the fact it starts from £449. I also love its size and I’m not even fussed that it has Touch ID rather than Face ID.

But the design really has had its day. Despite the low cost of entry the iPhone SE offers for iOS and Apple’s ecosystem, it’s still one of the most expensive budget smartphones on the market. Worse still, the competition really has forged ahead when it comes to design; the likes of Samsung, Xiaomi, and Realme all offer surprisingly cheap devices with massive bezel-less displays and modern biometric security.

I’d love to see the iPhone mini form factor make its way to the SE line, but rumours suggest that Apple’s next budget iPhone is more likely to take the form of the iPhone XR.

7. Something I haven’t thought of

If there’s one thing at which Apple excels, it’s surprising us with products or services that are so obvious we can’t believe we didn’t think of them ourselves.

I have no idea what that might be in 2023, and, chances are, it’ll probably relate to something I’ve already mentioned above — but it excites me nonetheless.

If you’ve got any ideas about what a theoretical ‘one more thing’ could be for Apple in 2023, let me know in the comments section!

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Originally published at https://markellisreviews.com on December 19, 2022.

Technology
Apple
Mac
iPhone
Gadgets
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