60+ Vision Statement Examples to Inspire Your Own
Vision statements come in all shapes and sizes depending on the business, but they all have one thing in common — they provide hope, inspiration, and direction, to those who follow them.
When you are writing your own epic vision statement as part of your brand strategy, it can be helpful to see how other brands have written the visions that they have for their business, customers, industry, or the world.
Here are over 60 examples that you can use to inspire your own vision statement.
And if you’re looking for mission statement examples, you can find those here.
Adobe
Changing the world through digital experiences
Airbnb
Belong anywhere
Air New Zealand
To create an organisation that is proudly representative of Aotearoa, a place where Air New Zealanders can be themselves and thrive.
Alibaba Group
To build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba and that we will be a company that lasts at least 102 years.
Amazon
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.
American Diabetes Association
A life free of diabetes and all its burdens.
American Heart Association
To be a relentless force for a world of longer, healthier lives.
American Hospital Association
A society of healthy communities, where all individuals reach their highest potential for health.
American Red Cross
The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action.
Amnesty International
A world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.
Apple
To make the best products on earth, and to leave the world better than we found it.
ASOS
To become the number 1 fashion destination for 20-somethings globally.
ASPCA
The United States is a humane community in which all animals are treated with respect and kindness.
Audubon
Fully functional ecosystems and landscapes and healthy, well-managed habitats that support viable populations of birds and other wildlife.
BBC
To be the most creative organisation in the world.
Best Friends Animal Society
A better world through kindness to animals
Boy Scouts of America
The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.
CARE
We seek a world of hope, tolerance and social justice, where poverty has been overcome and people live in dignity and security.
Cisco
Changing the way we work, live, play, and learn.
Cleveland Clinic
be the best place for care anywhere and the best place to work in healthcare.
Coca Cola
To craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Creative Commons
Realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.
Defenders of Wildlife
A future where diverse wildlife populations in North America are secure and thriving, sustained by a network of healthy lands and waters.
Disney
To be one of the world’s leading producers and providers of entertainment and information.
Ducks Unlimited
Wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.
People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Feeding America
Advance change in America by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters, and the communities we serve.
Figma
Make design accessible to everyone.
To provide access to the world’s information in one click.
Greenpeace
To give this fragile Earth a voice.
Habitat for humanity
A world where everyone has a safe and decent place to live.
Human Rights Campaign
A world where lesbian, gay, bisexual, transgender and queer people are ensured equality and embraced as full members of society at home, at work and in every community.
The Humane Society
A humane society
IKEA
To create better everyday life for the many people.
Intel
To be the trusted performance leader that unleashes the potential of data.
JDRF
A world without type 1 diabetes.
Kajabi
A world where technology is no longer a barrier to building a successful business online.
Kiva
a financially inclusive world where all people hold the power to improve their lives.
Lego
The LEGO name is associated not only with our products and with the company. And it is not limited within the confines of specific goals and strategies. The LEGO name has become something universal. A concept which can be defined by the words: Idea, exuberance and values.
Create economic opportunity for every member of the global workforce.
L’Oreal
Create the beauty that moves the world.
Make-A-Wish Foundation
To grant the wish of every eligible child.
Mayo Clinic
Transforming medicine to connect and cure as the global authority in the care of serious or complex disease.
Microsoft
To help people and businesses throughout the world realize their full potential.
NASA
To discover and expand knowledge for the benefit of humanity.
National Multiple Sclerosis Society
A world free of MS.
No Kid Hungry
No kid hungry.
Oxfam
A just and sustainable world.
Paypal
To build the Web’s most convenient, secure, cost-effective payment solution.
Philips
To make the world healthier and more sustainable through innovation, with the goal of improving the lives of 2.5 billion people a year by 2030.
Podia
Make it possible for everyone to earn a living from their passion.
Ronald McDonald House Charities
A world where all children have access to medical care and their families are supported and actively involved in their children’s care.
The Rotary Foundation
Together we see a world where people unite and take action to create lasting change across the glove in our communities and in ourselves.
Save the Children
A world in which every child attains the right to survival, protection, development and participation.
Smithsonian
By 2022, the Smithsonian will build on its unique strengths to engage and to inspire more people, where they are, with greater impact, while catalyzing critical conversation on issues affecting our nation and the world.
Susan G Komen
A world without breast cancer.
Teach for America
One day, all children in our nation will have the opportunity to attain an excellent education.
Tesla
Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.
Typeform
In business, we thrive when we care about each other. It all starts by getting to really know someone.
Uber
Smarter transportation with fewer cars and greater access. Transportation that’s safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.
United Nations
Peace, dignity and equality on a healthy planet.
Webflow
A world where everyone can create powerful, flexible websites, and apps as easily as they create documents today. Because the only thing better than the internet is an internet we can all create for.
Originally published at https://www.blackandwhitestudios.nz.