avatarJason Bodie

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Abstract

0/1*jFax3XhfV9mam-k4kI_NSQ.png"><figcaption>A paragraph is summarized into one sentence</figcaption></figure><p id="2e04">Another use of text summarization is to present a user with a auto summarized dialog, with a <i>read more </i>option, which can then expand into the longer un-summarized version.</p><figure id="82f1"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="58c0">Keywords</h2><p id="4f31">Keywords can be extracted from a block of text. You can configure the environment to be conservative and select only keywords from the text. Or a higher <i>temperature </i>can be set to where related words or keywords are generated.</p><figure id="286e"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*FGE3OBMcMyDDcpgKRQb9AQ.png"><figcaption>Key words generated from a Wikipedia paragraph.</figcaption></figure><p id="3a5c">This is very helpful to categorize text and create a search index. In the image above a extract on soccer was taken from Wikipedia. GPT-3 converted this quite large paragraph into six key words or themes.</p><figure id="93e7"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="e562">Parse Unstructured Data</h2><p id="3191">Create tables from long form text by specifying a structure and supplying some examples.</p><figure id="6942"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*X9YWrg_wlpg3hbKCmoq62A.png"><figcaption></figcaption></figure><p id="6984">Here you can see the first entry is directly related to the sentence. The subsequent entries are somehow related and still relevant and applicable.</p><figure id="90e7"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="7585">Classification</h2><p id="72fe">Classify items into categories via example inputs. Companies are named with categories defined. A new company can be mentioned and auto classified.</p><figure id="2265"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*IOkqXlAV2ZCxFpMNaeL2XA.png"><figcaption>With limited training data a new company can be mentioned and auto classified.</figcaption></figure><figure id="9feb"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="281c">Extract Contact Information</h2><p id="0f31">Extract contact information from a block of text. In this case, an address.</p><figure id="8a87"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*5imfXfm2gvrGbA1uRTOkiQ.png"><figcaption>A complete address from the free text message.</figcaption></figure><figure id="ea15"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="95b2">Summarize For A Second Grader</h2><p id="9a5d">This functionality takes a complex and relatively long piece, summarize and simplifies it into a sentence or two.</p><figure id="0da8"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*ReUEmdf0XZ3r54rcYqibfA.png"><figcaption>A large and complex piece of text is summarized and simplified.</figcaption></figure><figure id="d85e"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h1 id="e7ec">Conclusion</h1><p id="3c79">There are definitely good implementation opportunities for the Conversational AI aspect of GPT-3.</p><figure id="6f46"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*5m48Qw7hRcbi7gsL5ZoRAQ.png"><figcaption>Restaurant review is created from a few key words and the restaurant name.</figcaption></figure><p id="2f01">As a support API where text can be processed to assist existing NLU functionality, there is a very real use case.</p><p id="25d7">As mentioned, GPT-3 can be a great help in pre-processing user input as a help for the NLU engine. The challenge is that GPT-3 seems very well positioned to write reviews, compile questions and have a general conversation. This could lead to a proliferation of bots writing reviews, online adds and general copywriting tasks.</p><figure id="b3c1"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*26A6H7nHUvLW10CkKSlaCQ.png"><figcaption>An apple pie review based on four generic words.</figcaption></figure><p id="4fae">This automation does not need to be malicious in principle. Open AI is seemingly making every effort to ensure the responsible use of the API’s.</p><p id="99a2">The fact the extensive

Options

training is not required, and a few key words or phrases can <i>point </i>the API in the right direction, is astounding.</p><p id="a28c">There are however opensource alternatives for most of the functionality available.</p><figure id="04a8"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="3cbc">Positives</h2><ul><li>GPT-3 has quite a bit of functionality which can serve to augment a current chatbot.</li><li>Dialog can be diversified with the NLG capability.</li><li>General chit-chat can easily be created.</li><li>Copywriting is made easy for slogans, headlines, reviews etc.</li><li>Text transformation</li><li>Text generation</li><li>Creating a general purpose bot to chat to.</li><li>With their underlying processing power and data, creating flexible Machine Learning stories should be a good fit.</li></ul><figure id="a4fc"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><h2 id="b03c">Not-so Positives</h2><ul><li>The API is cloud hosted</li><li>Cost</li><li>Social media bot content generation</li><li>Not a framework for sustainable chatbot scaling; <i>yet</i>.</li><li>Possible over and under steering with training data.</li></ul><figure id="bfc0"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure><div id="9145" class="link-block"> <a href="https://cobusgreyling.me/thank-you-for-subscribing/"> <div> <div> <h2>Subscribe to my newsletter.</h2> <div><h3>NLP/NLU, Chatbots, Voice, Conversational UI/UX, CX Designer, Developer, Ubiquitous User Interfaces, Ambient…</h3></div> <div><p>cobusgreyling.me</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*sxVx6IgC_6AZXIX-)"></div> </div> </div> </a> </div><div id="1141" class="link-block"> <a href="https://cobusgreyling.medium.com"> <div> <div> <h2>Cobus Greyling - Medium</h2> <div><h3>Read writing from Cobus Greyling on Medium. NLP/NLU, Chatbots, Voice, Conversational UI/UX, CX Designer, Developer…</h3></div> <div><p>cobusgreyling.medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*e6KH9V073Egac4ua)"></div> </div> </div> </a> </div><div id="2e0e" class="link-block"> <a href="https://cobusgreyling.medium.com/gpt-3-conversational-ai-chatbots-3fb1cfb99942"> <div> <div> <h2>GPT-3: Conversational AI & Chatbots</h2> <div><h3>What Will The Impact Be On Chatbot Design & Development</h3></div> <div><p>cobusgreyling.medium.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/1*VKDfysUcdNJtCEQwmxSE-w.jpeg)"></div> </div> </div> </a> </div><div id="59bc" class="link-block"> <a href="https://openai.com/"> <div> <div> <h2>OpenAI</h2> <div><h3>OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits…</h3></div> <div><p>openai.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*SzqTQqBlnX8UOa8A)"></div> </div> </div> </a> </div><div id="47a1" class="link-block"> <a href="https://openai.com/blog/openai-api/"> <div> <div> <h2>OpenAI API</h2> <div><h3>We're releasing an API for accessing new AI models developed by OpenAI. Unlike most AI systems which are designed for…</h3></div> <div><p>openai.com</p></div> </div> <div> <div style="background-image: url(https://miro.readmedium.com/v2/resize:fit:320/0*iD7cRdNC9EDQkZQ2)"></div> </div> </div> </a> </div><figure id="f7c7"><img src="https://cdn-images-1.readmedium.com/v2/resize:fit:800/1*mlG74R9ZBY7NQcvQ2C8dMw.png"><figcaption></figcaption></figure></article></body>

6 Ways to Generate More Print on Demand Sales Using Snapchat

Generate More Print on Demand Sales Using Snapchat

When it comes to marketing a print on demand business, it is critical to be creative and increase brand awareness. Fortunately, we live in such technologically advanced times that there are hundreds of marketing platforms at our disposal. Snapchat is a powerful tool that is frequently overlooked.

Snapchat is a free social media marketing platform with a massive audience. It’s also one of the few social media platforms that encourages a clever approach to marketing, which is especially important when it comes to promoting print on demand products. It’s simple to have fun while raising brand awareness with stories, geotags, and goofy filters. Best of all, you won’t have to worry about editing, captioning, or hashtagging your photos anymore!

Here are some useful Snapchat tips and tricks to help you promote your designs:

New design sneak peek

Sneak Peeks and Previews For Your Print on Demand Products

Snapchat has grown in popularity as a powerful business tool because it provides a window into the lives of others. This allows your audience to become fully invested in your brand. It’s like getting an all-access pass to your creative process, as well as a behind-the-scenes look at your business.

Excite your following by sharing your motivation and passion firsthand. Show off a sneak peek of your most recent design. Take your audience behind the scenes of your company to make them fall in love with your products. The marketing opportunities are endless, so don’t put it off any longer!

Last-minute giveaway

Last Minute Offers and Giveaways are An Outstanding Way to Generate Sales

Snapchat, unlike other forms of social media, creates a powerful sense of urgency. Each snap has a time limit, and stories are deleted after 24 hours. Knowing that everything posted is only temporary adds a sense of urgency.

You can capitalize on this by promoting exclusive offers and giveaways via the platform. This sense of urgency can be beneficial when it comes to selling print on demand products.

Map Geofilter

Use Snapchat Geofilters to Generate More Sales

Geofilters allow users and businesses to purchase or create their own customized filter that will be displayed around a specific area for a specified time period.

They are especially beneficial to your company if you are planning an event. For starters, they might persuade your customers and followers to attend your event. Second, they are extremely effective at raising awareness when shared with people who are likely to be part of your target audience.

What advantages does this have for your company? Every time your Geofilter is used, your brand will be exposed to a whole new group of people! We already know you’re creative, so why not use it to raise awareness of your company as well?

Ask for user feedback

Express Your Thoughts While Asking for User Feedback

Because Snapchat is so short-lived, reactions happen much faster. Users are eager to express their thoughts and feelings, and they want to be heard. It’s the ideal place for your audience’s voice, with real-time one-on-one engagement.

Snapchat is great for sharing quick updates, but it’s an even better inspiration tool. If you’re stuck in your creative process, use your following to help you break through. Posting a story in which you ask for thoughts, suggestions, and feedback will go a long way. You’ll get quick responses, and your fans will feel like they’re an important part of your brand.

Group of social media influencers

Leverage Social Media Influencers

If you own a small business, you don’t have to hire world-renowned, high-priced influencers like me. You can start by reaching out to niche influencers in your area to see if they would be interested in trying out your product or service for free in exchange for a few photos that will help promote your business.

To find the right influencer, you may need to begin by analyzing your current followers and searching Facebook, YouTube, or Instagram for the ideal candidate.

Exclusive backstage awesomeness!

Generate New and Exclusive Content

Snapchat’s exclusivity is a distinct advantage. Other social media platforms do not require you to follow a company to obtain information. Everything is communal. While most Snapchat accounts are open to the public, you can’t see any content unless you’re a follower.

Try to take advantage of your existing followers on other social media platforms. By providing Snapchat-exclusive content, you can entice your audience to follow you on Snapchat. Tempt your audience with a new giveaway or promotional code. Make a compelling case for them to join you on your adventure.

There are numerous other ways to use Snapchat for business, so don’t be afraid to be creative. The beauty of this platform is that there are no rules or trends to follow. You can completely personalize it. With Snapchat’s rapid growth, your snap stories will be converted into sales before you know it!

Bonus Tips

Here are some bonus tips on how to get started with Snapchat:

  • Spread the word about your Snapchat account on your website and other social media channels.
  • First, promote an exclusive Snapchat promotion through other social media channels to get people interested in it. It will aid in the growth of your following.
  • The quality of your photographs is determined by the lighting you use. Make sure you look bright and happy.
  • Make use of multiple filters to get the most out of each snap.
  • Ensure you follow Snapchat guidelines in regards to snaps.
  • Don’t be afraid to get personal and flaunt your brand.
  • Above all, remember to have fun!

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