6 Powerful Marketing Techniques Every Writer Should Use
At least once in their career for more exposure and earnings
Johnny is a writer who only writes. His marketing strategy is basically non-existent. He goes and complains to Josh that his stories have:
- No views,
- No engagement, and
- 0$ earnings.
Josh on the other hand isn’t just a writer. He is his own marketing department. He also manages all the content creation. Josh forms a one-person business. Jonny doesn’t.
If you want to be like Josh, keep reading, because I am going to show you exactly what Josh does in order to be so impactful with his writing.
If Johnny’s approach sounds better then you can just click off.
👑Short Form Is King👑
More Content. Less time to read. Better quality.
Short-form content comes in many forms:
- Tiktoks
- Tweets (on X, so Xs)
- Posts on LinkedIn
- Reels on Instagram
- Shorts on Youtube
But for writers who don’t perform well on camera, the options are limited. X and LinkedIn are the best places for short-form content. In just 300 characters your ideas can still be seen and explored by thousands of people.
The drawback is you have to post higher amounts of content than usual. One post per day won’t cut it.
And if the quality sucks, so will the response from your followers.
Short-form content requires just as high of an investment as long-form when it comes to giving life to an idea.
But how do you leverage short-form content for maximum growth?
Stick around and find out.
📰Creating A Newsletter📰
Own your audience or else…
Writers who fail to convert their followers into email subscribers won’t make it long-term. A newsletter is the only way you can truly nurture a close relationship with your readers. A more intimate one.
- It’s a place where you have no limitations on what ideas you can share.
- You can easily monetize it either through brand deals, ads, or by selling a product.
- No one can take it away from you and once you have a solid foundation, you don’t depend on an algorithm to push your story to your audience.
Not relying on a platform is essential. Because one day they can decide you said something wrong and poof💨. You got banned.
👥The Network Effect👥
You can be an introvert or you can be a successful online writer.
Never both.
You might think there is only one relationship present in your writing journey. The one between you and your readers. Well, I am here to tell you, you are wrong.
There are always bigger fish in the sea, why not be friends with them?
It’s not hard to gain “friends”, fellow writers. But the effect it can have on your writing is definitely worth the effort. It would be a shame if you didn’t use this technique.
Let’s say you decide to be on your own. A situation where a lot of new writers find themselves…And you post a story. It flops and doesn’t get the results you want. No one read it. Does this mean you aren’t good?
But if you had just 5 other fellow creators who not only enjoy your content but also want you to see you succeed then you have at least 5 comments and 250 claps in total.
How can you gain friends and supporters?
- Comment on their stories and genuinely try to give value
- Respond to every comment you receive
And that’s it. It’s definitely better than nothing and you are never too late to start.
⚖️Digital Leverage⚖️
Now here comes the interesting part…
This is how you can leverage most of the things I’ve said above to exponentially grow your audience and advance in your writing career.
You use short-form content to test out ideas. Like using bait in a fish pond. You then compare the results. Which idea performed the best?
The best measurements are
- likes,
- comments,
- shares,
- saves, and
- views.
And then you double down. Let me repeat…
You take exactly what the data tells you. Not what your intuition says. You are not trying to get yourself to read your content, it’s all about other people, the readers. Then…
You create more content based on your niche. But it gets even better. Once you write your long-form content you can recycle it again and separate it into completely new short-form content ideas.
It’s an endless cycle that has one driving factor at its core. Comments and engagement from the reader. Using data this way will get you further than writing into the void without purpose.
There is one more thing you can leverage to gain even more exposure…
🏖️Influencer Marketing🏖️
You don’t have to post bikini pictures on Instagram to be an influencer
You can just as well be a formidable force in your niche. A great voice and leader for your tribe.
At some point in your writing career, you will want to monetize and make a living out of solving other people's problems, right? Medium and X have a program that allows writers to earn from views. But…
Never rely on it.
It makes you lazy and shuts off your entrepreneurial mind which should always think of ways to help people and make money at the same time.
But I digress…
You NEED to have a product, and deliver an offer to your audience (I will talk about this more next). Because the best way to reach 10x the leads is to use 10 audiences.
What do I mean by that?
You should always be on the lookout for people who are writing in the same niche as you. Their audiences are just as important as yours (maybe less) and it represents an opportunity for:
- More readers
- More money
- More of everything.
The only price you’ll pay is the one you establish with the people you pick as middlemen between you and their readers.
Be greedy with how many people you want to reach. They will thank you later.
📃The Offer Effect📃
People who have an offer are more trustworthy. Period.
The fact they offer something to their audiences, whether it is
- an ebook,
- a service,
- consulting
- a course
Anything! It shows they are capable of doing what they preach and aren’t all talk. It also signals to the subconscious mind of the reader they are an expert. A professional content creator.
Because who in their right mind would ask people for money without delivering something at least decent?
You know it, I know it. Say it with me…
Scammers…
So you either succeed in gaining the trust of your audience or lose it forever.
📢BONUS: Use ADS for Optimization📢
What’s a little money when you look at the bigger picture
I’ve heard of something on X a few days ago.
A big YouTube channel was running ads on their video. Testing different headlines, hooks, and concepts using short forms of video ads.
At first, I had no idea why. But once it was explained to me they were optimizing for the best video, not the most money gained it hit me like a break.
Sometimes growth is better than money. The fact they were running ads shows that they aren’t afraid to lose money. (Also signaling trust in their brand.)
It also means once they grow big enough, the ads won’t be needed. And they will cash in later for a LOT.
Conclusion:
- Start posting short-form content on X and LinkedIn. Use the tested ideas to develop long-form articles.
- Nurture an email list to move closer to your audience
- Network like crazy. The more friends and people that will always be there to support your writing, the better. It’s like a safety net to rely on when you are facing hard times, self-doubt, or feeling unmotivated
- Borrow someone else’s audience. If you truly want your work to be seen and you have a decent budget, promoting your work to other readers will always reap benefits.
- Unless you present your audience with an offer you won’t stand out. You risk being categorized as “the talker” in the minds of your readers. “The talker” is someone who despite having knowledge and expertise, he refuses to sell it, therefore not helping his readers.
Thank you for reading!
If you want to learn more about:
- Becoming a better writer than you were yesterday,
- Ways to monetize your knowledge,
- The best tips and practices as well as trends in the writing online game
Then following Eduard Nicoara (Me) is for you. I post daily content on those topics as well as others. If you don’t want to miss any of this subscribe here to get an email whenever I post. ( I won’t spam you, I promise)