6 Interesting Yet Bizarre Rules Lululemon Employees Have To Follow

Inside Lululemon’s Crazy Cult-Like Culture.

Lululemon is the pinnacle of activewear; the brand almost single-handedly made your gym clothes fashionable and pioneered the multi-billion dollar industry into what it is today.

Lululemon’s impact goes well beyond the money, as they created and a new aesthetic ideal for society and women in particular that you can still see today in 2022.

On the surface, it might seem like a brand championing health and an active lifestyle, but the Lululemon as a company isn’t all sunshine and rainbows.

Even with their overpriced goods, the customers shopping at Lululemon are still pretty happy with their shopping experience.

Whether it be the staff of Lululemon or the high-quality product, both often get fantastic reviews.

That was all from the customer’s point of view, but what about the employees working at Lululemon? How do they feel while working for such an “awesome” brand, well, we looked into it, and things weren’t pretty at all.

Lululemon’s culture is more of a cult, and you do not often hear anyone using techniques directly from the cult and applying them to their business.

Any employee is planning to get an increment or just wanna get ahead. You better be prepared for your daily yoga workouts, personalized demographics and just good suck-up.

So if you are curious about the life of a Lululemon employee or wanna know more about this way of life brand, we have made a list to cater to your curiosity.

1. Living by a strict diet is a must

To retain their image of health and active lifestyle, Lululemon prefers its employees to portray the same idea.

So if you are planning to work for Lululemon, better say bye to your doughnuts and pizzas and opt for something which is an insanely healthy option.

Almost all of the Lululemon employees are on some diet. Whether it be a gluten-free, paleo, Mediterranean, or just a simple vegan diet, you will find them all in Lululemon.

2. Attending lectures on willpower is a must

Around the globe, any company that has reached the level of success like Lululemon requires their newly hired employees to undergo training. This is beneficial not only for the company but also for the newcomers.

However, Lululemon tends to take things a bit further. The employee training program includes working out, videos on the importance of setting goals and the, most important attending lectures on willpower.

This hardcore trading program is more of a live training program than an employee training program.

3. Referring to best customers as oceans and average customers as guests

Every store worldwide has a target demographic, which can also be seen in what any store is selling.

In the case of Lululemon, their targeted audience is people who do yoga every day and then run in the same yoga pants, date a triathlete and earn more than 100,000 USD per year.

To make things easier for themselves, the staff of Lululemon uses an easy-to-remember terminology, and for these kinds of ideal customers, they use the word “Ocean.”

The ocean is an ideal customer, but what about the average customer? Only a Lululemon executive can explain these average beings are referred to as guests.

So the next time you visit a Lululemon store, keep listening closely to the staff on the ground, and you will know if you are unique to them or average like most of us.

4. Better not leave yoga, incredibly, as long as you are working with Lululemon

This is the weirdest one from the list but somewhat understandable. Lululemon is a brand directly related to yoga and emphasizes many of its exercises upon it.

It is integral to the employees’ training program, and the employees are expected to practice yoga together and do workouts in their time off.

The problem starts when the others start judging you if you miss only one yoga session — people around you act like your life is falling into pieces. Sooner or later, most employees realize this is more of a crazy cult than work.

5. Atlas shrugged will be of crazy help when working in Lululemon

You will be given many motivational CDs and book recommendations for the employee training program. The only book recommendation is Atlas Shrugged, the all-time favourite book of the company’s former CEO, Chip Wilson.

Any employee who has worked for more than six months gets an invitation to a group therapy class. Still, before you go in, you must memorize the full collection of motivational CDs and the whole of Atlas Shrugged.

6. Gossiping will surely get you fired

The manager at Lululemon stores is a ruler of the place, and their authority is immense. They can question your personal life, how you are going along with other staff members, and even on highly unique things.

Despite all of this, you can still be fired for having a background conversation with your colleague.

The manager does all this personal questioning for reasons they can only explain, but the official term for this behaviour is discussing their development.

Final Words

A company which started literally from a woman’s butt has turned into a multi-billion dollar business. Still, the ways that the former CEO of Lululemon wanted to run the things raised some serious concerns among the Lululemon community.

We can hope that the current CEO of Lululemon will undo the mistakes that have been made before and have spoiled the company’s image.

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