avatarAnnie Wegner

Summary

The web content provides six distinct templates for crafting effective cold emails, emphasizing personalization, empathy, and value proposition to engage potential clients.

Abstract

The article "6 Cold Emails That Feel Warm" offers insights into writing compelling cold emails that stand out in the freelance marketplace. It presents six templates that cover various strategies, such as addressing a specific problem, connecting on a personal level, highlighting features and benefits, maintaining authenticity, using the C's writing format for credibility, and leveraging holiday or campaign themes. Each template is designed to help freelancers transition from low-paying gigs to more lucrative opportunities by showcasing their unique skills and understanding of the client's needs. The templates encourage providing solutions, being useful, introducing oneself with authority, and offering incentives to prompt action from the recipient. The article also emphasizes the importance of being genuine, contrasting the old way of doing things with the new, and providing options for recipients to opt-out of promotional emails, all while expressing gratitude and maintaining a persuasive tone.

Opinions

  • The author believes that personalized and empathetic cold emails can significantly improve a freelancer's chances of securing higher-paying clients.
  • There is an opinion that providing free resources or services can be an effective incentive for potential clients to engage with a freelancer's offer.
  • The article suggests that contrasting the freelancer's offering with traditional methods can highlight the unique value proposition of their services.
  • Authenticity in communication is highly valued, with an emphasis on being straightforward and respectful of the recipient's time.
  • The use of themed emails around holidays or campaigns is seen as a strategic way to capture attention, but the author acknowledges the need to provide an opt-out option for recipients who may not be interested.
  • The author advocates for the importance of credibility and concludes the article by encouraging readers to support writers on Medium, indicating a belief in the platform's value for both writers and readers.

6 Cold Emails That Feel Warm

Proven templates picked by a copywriter, Harry’s Marketing Examples.

Photo by wayhomestudio | Freepik

Cold emails that aren’t cold.

Are you hoping to earn $250 rather than $5 per article? You might want to do link building for $2,500 instead of $500 per gig.

A (warm) cold email can get you off freelance sites like Upwork, and in front of clients willing to invest in your skill set. Here are 6 templates to start pitching like a pro.

6 Templates to Pitch Like a Pro

1. Simple

Problem:

Hey, Sharon. I’m a big fan of your podcast. But I noticed the audio is a little pitchy. I assume you’re using Zoom?

Solution:

I run Podcast Nation. We record remote podcasts. But unlike Zoom, we don’t compress audio. So, I think you’d get a cleaner sound.

Incentive:

If you’d like to give it a try. I’ll credit your account with a three recordings free. Any questions? Happy to help. — Best, Jim.

Our Turn, let’s try:

Hey, Jamie. I love your carousels. But I noticed you don’t write captions. I’m guessing graphic designing takes up much of your time. I am a social media freelancer. I write captions for entrepreneurs in the self-development and fitness industry. So, I believe I can help you. If you’d like to work together, I can create captions for your next three posts for free. When you have a chance, let’s talk. Happy to help. — Best, James.

2. Connection-based Selling

Show empathy:

Hey, Shelly. I was in your shoes this time last year. I started reading a lot on the subject of marketing. Here are some of the best stuff I found:

Be useful:

-list the free resources

-list the free resources

-list the free resources

Introduce yourself:

I got so into it that I founded a company — Word Pixar. At Word Pixar, I share real-world examples of great marketing. I poured months into creating the content. And I genuinely think it will help you. The articles are all free.

Call-to-action closing:

I also host a workshop every three weeks for $247. If you’re interested, click here to get 60% off. All the best with your marketing studies, and I hope to provide some help. — Thanks, Aggie.

Our Turn, let’s try:

Hey, Amanda. I’ve been where you are. I spent hours reading countless books about story writing. Here are the ones I love most: -list. I read so much that I began seeing patterns. I share story outlines, templates, and prompts on my blog here. Need more support? You can join my “Stories Women Tell” membership. It’s $47 per month. Congrats on starting your story writing journey. I hope to be a part of it. — Thanks, Jade.

3. Features & Benefits Focus

State the benefit:

Hey. You don’t need to spend a fortune upfront.

Contrast the “old way” with your “new way”:

It costs $12,000 on average to furnish a one-bedroom apartment with quality furniture.

State the feature:

With Heather Furniture, you can rent items starting at $4/month. Click here to signup, today.

Our Turn, let’s try:

Hey, your recent employees can now find details faster. New recruits spend a 100 minutes per day searching for information needed to do their jobs. As your designer, I can create your branding. Then, organize every element into a brand guideline e-book. My e-book makes this knowledge accessible, searchable, and trackable when updated. Click here to signup, today.

4. Authentic

No fluff:

Hey. I’m the founder of a new WordPress hosting company.

Non-salesy:

It’s designed for folks like you, so I’d love to talk about any pain you’ve got with WordPress and get some feedback.

Self-aware:

Now, I know your time is valuable. You’re a consultant. I don’t want you to feel like I’m trying to grab time from you.

Money talks:

I’m very happy to pay whatever you think is fair for an hour of your time. Even if it’s more than your normal hourly rate because I appreciate you doing this weird one-off thing. — Jason

Our Turn, let’s try:

Hey, I’m the owner of Writer’s Hair Power. It’s an agency that creates copy for hairstylists like you. I’d love to talk with you about your landing page marketing needs. I know you’re busy with client work. So, I don’t want to take up much of your time. From your TikTok videos, I noticed your target audience. You serve African-American, stay-at-home moms with natural, unprocessed hair. I’d be happy to write three initial sample paragraphs for your website because I understand this is a weird ask. — Claire

5. The C’s Writing Format

Credibility:

I’m a doctor.

Contrast:

I see many things, but you know what I don’t see?

Conclusion:

Polio or Smallpox because vaccines work.

Our Turn, let’s try:

I’m a content creator. I read tons of books each year, but you know what I don’t read? Lifeless, error-ridden content. I’m more than a creator. I am a reader too. And I am aware of what your audience expects; let’s have a quick chat about my writing services.

6. Holiday or Campaign-Themed

Self-awareness:

I know, I know. Another Black Friday email! On a Monday?!

No pretense:

Hear me out. This week is when I make a good chunk of my income for the entire year. So, please bear with me!

Option to mute holiday/campaign emails:

If you can’t stand Black Friday emails but still like me, you can click this link. And you’ll mute my emails until the sale is over.

Dose of persuasion:

I’m running a huge sale right now on all my courses. They are 50% off! I only do this once a year. So, if you are thinking about learning programming before the year is over, grab a course or two.

Gratitude:

That’s all for now! I know 2021 has been challenging, and I wanted to say thanks for everyone’s support. I’m very fortunate to have this great job of teaching you to code and telling mediocre jokes.

Our Turn, let’s try:

Hi. I know your inbox got flooded with Valentine’s Day emails today. But bear with me, as I come bearing gifts. Not only the usual discount code. P.S. If you can’t stand receiving my love, click this link. You won’t get another email from me until this campaign is over.

Right now, my whole template website inventory is 50% off. This sale lasts for 48 hours. Grab your favorites before everything is gone. Plus, I recently updated my free e-book — get the new edition here. That’s all for now! I’m excited to see you speak to your customers using the templates. Enjoy the love season.

Thank you for reading!

P.S.: If you like to experience Medium, consider supporting me and thousands of other writers by signing up for a membership.

It only costs $5 per month, it supports us, writers, greatly, and you have the chance to make money with your writing as well. When I started, I made my first $100 in 2 months. By signing up with this link, you’ll support me directly with a portion of your fee, it won’t cost you more. If you do so, thank you plenty!

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Cold Email Templates
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