Is Being Anti-Woke The Easiest Grift In The History of Money?
BEST Practices from Jordan Peterson, Ben Shapiro, and every other “centrist” with a blog

“Like Trump and all other grifters exploiting their followers for the money, they portray themselves as outsiders (millionaire outsiders) and martyrs (though they sacrifice nothing)…all while telling their audience exactly what they want to hear.” — Kareem Abdul Jabar, “Jordan B. Peterson’s DIY Cult: When Malicious Nonsense Passes for Worldly Wisdom”
We’re on the beach

Someone sets up an ice cream stand.
Where’s the best place to get the most traffic? You guessed it, right in the middle.
Then someone sets up an ice cream stand right next to them.
They split the traffic right down the middle.
Where do you set up the next one?
Nope, you guessed wrong. Not next to them. You make a NEW middle. A new center.
You head further to the right and pick up as much of that “middle” traffic as you can. You get a lot of business, though it is kinda strange just how extreme the people on the other side of the beach now feel to you.
From your POV, it’s you and only you who is still in the center. But to everyone else? You can’t see how far to the right you’ve really gone.


Imagine the people who want to sell ice cream that far to the right side of the beach.
Now imagine the people who want to buy that ice cream.
The best salespeople on that side of the beach are like Jordan Peterson.
The best customers are the people who call themselves centrists.
The stupid man’s smart person: Jordan Peterson
“Well, he’s a psychology professor at the University of Toronto who got famous for sounding the alarm about how protecting transgender people under Canadian human rights law shall surely lead to Stalinism. Since then, he’s been touring North America as a celebrity lecturer.” — Natalie Wynn/ContraPoints
If you listen to Jordan Peterson or read his best-selling books, you’re extremely likely to find a lot that’s obviously true and accurate.
You may even find a bunch of nuggets that resonate with you.
He doesn’t call for a “white ethnostate,” but he does retweet Daily Caller articles with opening lines like: “Yet again an American city is being torn apart by black rioters.” He has dedicated two-and-a-half-hour-long YouTube videos to “identity politics and the Marxist lie of white privilege.” — Tabatha Southey
He has succeeded largely by shouting opinions that are both popular with and popular sources of conflict for his audience.
Don’t believe me? Just try it!
It’s easy to scream how irritating student activists can be. Even student activists sometimes shout the same thing about each other from across the commons.
And to be honest, Jordan Peterson is kind of fun to listen to with his cute little Kermit the Frog voice.
“Clearly he has real talent as a public speaker and as a kind of life coach. [But] these are like basic insights of world philosophy and religion… His audience hasn’t heard them in a vocabulary that they connected with, so to a lot of people, Peterson’s ideas seem new and urgent.” — Abigail Thorne/Philosophy Tube
People call him intelligent and charismatic. As a person with endless intellectual curiosity, I can’t help but admit his compulsion for infinite regress over literally any topic or assertion — it kind of compels me along with him.
It’s turtles all the way down, baby!

But once the buzz wears off and you dig deeper into a delicious Jordan Peterson word salad, you start to take a look around and…
It’s like he turned the far right side of the beach into the coolest self-serve yogurt buffet you’ve ever seen.
I mean…it’s a yogurt buffet. On a beach. What a ****ing alpha.
You thought yogurt was boring, nothing left to discover, but he’s here to make thinking fun again.
And what’s more fun than:
- a clear enemy
- a clear weapon to defeat them
A totalitarian nightmare
Jordan Peterson’s central political message is that “leftist professors, student activists, campus diversity initiatives, and corporate HR departments are collectively following the philosophy of postmodern neo-Marxism to destroy Western civilization and sink us all into a totalitarian nightmare” (Philosophy Tube).
And holy **** does that sound smart.
I went to grad school. I got my Master’s in Journalism at the University of Georgia. I spent a lot of time in the English department. I stayed in contact with academics and still do a little research myself. So hell yeah this dude’s buzz words resonate with me.
Except if you parse each word and how he’s forced them together into a sentence, you (hopefully) see the stunning truth. Jordan Peterson is the sort of person who uses a pair of scissors to make puzzle pieces fit together.
Where does he get off refusing to respect a person’s chosen address when he won’t stop redefining commonly used words?
Is this guy really the libertarian movement’s treasured academic?
A true academic
“Now I’m going to sound like a post-modernist, which I hate.” — Jordan Peterson
Jordan Peterson has published in academic journals. Can you say the same?
Let’s all raise our hands…
His two most-cited works are in the Journal of Personality and Social Psychology (JPSP), a journal that came under fire for publishing a paper claiming significant evidence for ESP.
Telepathy.
The NYT turned it into national news.
Whether you believe in telepathy and other Firestarter phenomena, can you understand the outright scandal of an academic journal publishing that thing?
It was an outrage! We’re still laughing about it.
You know what else we’re laughing at? Even if it’s just in academic circles.
We laugh every time Jordan Peterson tries to condemn Identity Politics by tying it to Postmodernism.
Why does everyone think that identity politics is postmodern?
Dude. Dudes. Dudettes. Everyone not on the dude spectrum.
There is nothing postmodern about identity politics.
The only way identity politics could be postmodern is for the person arguing that it is postmodern to be postmodern themselves by ignoring the established meanings of the words they’re using.
Like the meaning of postmodern.
Just like Jordan Peterson, there are many writers across Medium, YouTube, and the rest of the blogging spectrum who now use “identity politics” as a kind of catch-all criticism.
But in condemning identity politics for making words meaningless, they miss that advocates for identity politics believe group categories exist and are useful when seeking equality and justice for all sorts of people.
I have been asked by some if I regret my role in bringing Jordan to the University of Toronto. I did not for many years, but I do now. He has done disservice to the professoriate. He cheapens the intellectual life with self-serving misrepresentations of important ideas and scientific findings. He has also done disservice to the institutions which have supported him. He plays to “victimhood” but also plays the victim. — Bernard Schiff, professor emeritus of psychology at the University of Toronto and former publisher of The Walrus
Just because JP is wrong about the definitions of the words he uses doesn’t mean he’s wrong to challenge the dogma of the radical left…!
What if that’s not an anti-woke centrist writer’s point?
Sure. We don’t want to throw the baby out with the anti-woke bath water.
“My worry is that you’re leading an international political backlash against what is a very localized problem… If your backlash also targets gender equality, LGBT acceptance, and civil rights, that would be bad, right?” — Philosophy Tube
The harmful impact of Jordan Peterson’s actions is undeniable. It’s as obviously bad as the feeling most people get when putting their hand on a hot stove.
But because Peterson explicitly states he is an advocate for the people he harms, he gives himself (and his advocates) license to ignore all criticism to the contrary.
There’s a reason Jordan Peterson is as popular as he is on the alt-right
To be clear, Jordan Peterson is not a neo-Nazi, but there’s a reason he’s as popular as he is on the alt-right. You’ll never hear him use the phrase “We must secure a future for our white children”; what you will hear him say is that, while there does appear to be a causal relationship between empowering women and economic growth, we have to consider whether this is good for society, “‘cause the birth rate is plummeting.” — Tabatha Southey
The “both sides” game is a comfortable home for anti-woke centrists because yes, if you’re addicted to resolving puzzles of logic, you can justify juxtaposing literally anything and work to find a rational resolution in the middle.
Who cares if someone gets hurt? You’re just asking questions.
Here’s another example of Jordan Peterson at his finest.
