5 Ways to Use Guilt to Create Content
The Cure, Tayor Swift and repurposing

I feel guilty all the time. It is a well-paved neuropathway to my brain. I’m not a terrible person always lying, cheating, and stealing. I just think everything is my fault.
What a waste of time and it serves no greater purpose. It’s self-indulgent and it makes me feel terrible about myself. I have tried to get rid of it, but it always sneaks back into my consciousness like an ex-boyfriend who still wants to be friends at 4 am when he’s wasted.
Like my grandpa used to say, “If you can’t change the thing, change how the thing affects you.” I’ve accepted I can’t change how guilt affects me but I can change how I use my guilt. I can repurpose it. At the very least, I am being an emotional environmentalist.
Here are the 5 ways self-indulgent guilt can be used to create better content —
- USE GUILT LIKE COFFEE — It’s energizing. Instead of using your guilt to point blame and hostility towards yourself, use it to be productive. Creativity requires energy and refueling. What if you directed all that squirrely energy to get shit done? Okay, I have four hours to write. Boot up the guilt!
- USE GUILT TO FOCUS — Channel your guilt to access your hyperfocus. I don’t know about you, but when I’m trying to avoid a negative feeling, I write my ass off. Distraction helps me focus. Think of it like avoiding someone. When I am avoiding someone, my heart races, my blood heats up and I feel alive. Trying to not be seen forces you to focus on something else. Look down at your keyboard and make yourself invisible by completely focusing on your work.
- USE GUILT FOR CONTENT — Is what you feel guilty about good content for a blog? Readers like self-help material because who doesn’t need help? Is what you feel guilty about relatable? Will it help someone else? Write about it.
- USE GUILT FOR CHARACTER BUILDING —If you’re a fiction writer, could this guilt be an interesting attribute for one of your characters? Can you draw out your character more fully by adding some of your own misplaced guilt to their story?
- USE GUILT FOR MUSIC MAKING — Obsession is wonderful for lyric writing. Guilt is similar to obsession because it latches onto you and won’t let go. What if The Cure never contemplated their gothic despair? What if Taylor Swift never wrote about failed breakups? What a waste of potential material.
If you’re like me and you think the world centers around you and it’s all your fault, and you feel guilty about it, use it for inspiration. Otherwise, it’s just whining.
