5 Ways to Create Captivating Content (plus the formula)

Create an authentic connection with an easy-to-replicate formula (How to think like a copywriter)

How to write with intention

All of humanity is 100% equal when it comes to our souls (not our socioeconomic status), but the beauty of life is that we’re all motivated or inspired by different things.

We’re all driven by different things, goals, and seasons.

Some people get energy from being in a room of 100 people, yet it’s my idea of hell (too much noise drains me).

But no matter the season, the best way to hold onto motivation is to approach life without forcing things to happen (they will happen when they’re supposed to).

Write from the heart (not your head) and embrace some easy-to-use principles to create captivating content that connects.

Your stories have a higher purpose.

You will spot a pattern if you read or listen to anything from Marie Forleo, Brendon Burchard, Tony Robbins, Ru Paul, Dean Graziozi, Richard Brunson, Laura Belgray, Tasmin Henderson, or Jenna Kutcher.

They are all thought leaders transforming how the world looks at the power of persuasive storytelling (marketing).

When you peel away the layers of their message, it boils down to viewing marketing as having a higher purpose.

Copywriters have the knack of turning the features of a product into benefits that appeal to the market, but these principles go even deeper.

You want your stories to resonate with your audience and connect on a soul level (not just emotionally).

Want to know the formula in a nutshell?

Solve a Problem + Write with Purpose + Add Value = Authentic Connection.

5 ways to attract & sustain a dream audience

Principle #1 Create a tribe, community, or movement from a heart-centred space (even if you only have one person in your club).

Principle #2 Focus on providing extra value and think about the depth of implementation. In other words, why are you different from everyone else?

Principle #3 Try to cultivate Blue Ocean storytelling — Think about how you can package your USPs (Unique Storytelling Points) in a way that’s different from everyone else on Medium?

Principle #4 Sales is service! In other words, you’ve been called to serve an audience of people who share your core values — you can help them by generously sharing your unique skills (you’re selling your ideas and perspective).

Principle #5 Take time to discover who you will serve. How? Lean into your values, beliefs, and vision and share them with the world.

Who? Attract people who align with your personal and business values — the key to serving at your highest level.

What’s the benefit? If you connect with people who share your values, you’ll be excited to work with them, as there will be no resistance or objections in the process.

Everything will start to flow.

It’s worth spending some time to define who you want your soul audience to be.

You wouldn’t hang out with Prince Harry or Justin Bieber in a bar, so why are you trying to appeal to their fanbase in your stories?

Everything will flow and get easier once you attract the right audience, from creating content to attracting readers.

Final thoughts

Finding people who share your values and perspective in the real world is tough.

Don’t waste time looking for like-minded souls! In my humble opinion, you dilute your human expression by only interacting with people with the same viewpoints on life.

Look for people who are like-hearted and open to new ideas — where the magic of growth and connection lives.

Growth happens when you challenge your own beliefs and ideas.

Don’t wait for permission to shine your light. Love, light, and peace.

So tell me, do any of these principles resonate, or do you have others to share?