5 Ways Motion Design Can Enhance Business Results

IT experts increasingly emphasize the power of motion design to transform user experience and drive superior business results.

But how can motion design actually affect the user and what is it after all? Here is a comprehensive explanation that will help you answer these questions.

What is Motion Design?

Let’s start by defining what motion design is. Motion design (also motion graphics) is a shortened form of a ‘motion graphic design’ and, thus, involves moving graphics in space. This includes everything from an animated logo and a visual effect integrated into the camera shot video to a whole video of moving graphics created to explain a product or service.

Although animation is a broader term, which encompasses all — motion graphic design, anime, and cartoons — it is another term non-professionals tend to use when coming to a motion design company. The main difference between motion design and animation is that the latter illustrates the emotional journey of a character, while design sets graphics in motion to communicate a certain idea or concept. The idea of a great product and a brand story in particular.

Improving User Experience

In today’s world, it is not enough to have a website. To stand the competition, a business should provide excellent user experiences, guide and entertain. Motion design has much impact here.

First, “Everything in an app is a sequence, and motion is your guide,” emphasizes Craig Dehner, UI and motion designer with vast experience on the Human Interface team at Apple. Indeed, motion design increases the visibility of certain elements and improves navigation. Second, motion design makes interaction with an app more fun and enjoyable, which has a direct impact on UX. Since good interaction design builds trust and loyalty to the brand, great motion graphics is sure to influence the bottom line of the business.

Reinforcing the Brand Image

Another way motion graphics can affect business results is by creating a brand image. Just as the posture and the manner of walking can tell a lot about a person, so the manner and the speed of elements’ transition set the tone for the right understanding of a brand. For example, the transition of the elements can communicate the brand being cool, modern, or, on the contrary, mature and stable.

What’s more, motion design is a powerful tool for visual storytelling and can effectively speak to the emotions of users. And the video itself has become a preferred form of content that has a dramatic impact on customer engagement and conversion. Thus, by setting graphics in motion, you can reinforce the elements critical to your brand identity, boost awareness and improve recognition.

Making Users Stay Longer

Even a few seconds of loading time make users abandon the website with adverse consequences for the bottom line of the company. More than that, user retention is an important metrics search engines use when ranking websites. Thus, if the load time makes users abandon the page, new users may not land on it at all.

Mesmerizing loading animation can make users stay longer, which will further increase both SERP position and conversion.

Attracting Attention

Motion is more eye-catching than a static image. Thus, motion graphics can be successfully used to draw users’ attention and make them complete the desired action.

For example, you can effectively guide users by adding motion graphics to CTA buttons or animating arrows pointing to them. Alternatively, you can attract attention to contrasting static buttons placed on the appealing animated background, as some great CTA examples have it.

Improving Comprehension

Motion graphic design works great for the creation of learning and training materials. This is why it is considered one of the most elegant and sophisticated explainer videos styles. There are many ways to use them in business: explain the rationale behind using a product or a service, showcase all possible uses of a product, share important statistics or company’s background, etc.

Thus, each time you need to explain a complex abstract idea or present a lot of data in a short and appealing way, you can rely on motion graphics professionals such as Fireart Studio.

Conclusion

Today, humans consume a great amount of information, which makes businesses literally fight for the consumer's attention. Motion design is a great way to attract due attention, as well as create a well-rounded brand image and present information is an appealing and compelling way. This makes motion graphics design play a great role in boosting overall business results and setting up exclusive communication with clients.

Remember that motion design does all these great things if it naturally fits into the overall design and communicates the right message to the users. Great motion design that wins the hearts and minds of your customers is intentional, professional, and placed in the right context. Thus, it can never be an afterthought, a nice-to-have add-on you add when you have enough time and resources.

What do you think about the impact of motion design on business? Please share your thoughts in the comments.