5 Successful A.I. Applications: Transforming The Social Media
We live in an era where information is just a click away. We are influenced by it and want to share our thoughts about it. This is where social media enters.
Social media is a part of our day-to-day life that can’t be ignored.
So, ask yourself: Do you rely on social media to build an audience, drive engagement with your brand and content, and convert prospects into leads or sales?
If so, you need to be considering how artificial intelligence can dramatically increase the revenues you bring in from social, while reducing the costs of social media creation and management.
AI-powered tools are being deployed today by brands for:
- Content Creation and Social insights
- Advertising
- Expanding Social Networks Through Recommendation Engines
- Streamlining Communication with Chatbots
- Sentiment Analysis
In this post, we describe how AI can transform how you do social media, then offer some practical use cases and vendors to start investigating.
1. Content Creation and Social insights:
AI and intelligent automation can help you produce sharable content for social media and then manage the distribution of that content.
- Create social media posts faster. AI social media tools use historical social media data to learn what works and what to post next, then help you produce social media posts at scale.
- Develop the right messages for each platform. AI can automatically develop creative and messaging in your brand voice across platforms, including on Facebook and Instagram.
- Save time managing social. AI can analyze your audience and help you manage your work across different social channels.
A number of AI-powered tools exist to deliver insights from your brand’s social media content, profiles and audience.
- Measure brand and trends across social. AI-powered social media intelligence can help companies measure and improve brand equity, detect consumer trends, and understand target audiences.
- Determine what to post for maximum effect. AI-powered social media tools can also analyze your posts and the posts of other companies to recommend what to post, how often to post, and what creative will be most effective.
2. Advertising
Artificial intelligence tools exist today that will actually write social media ads for you. The ads are optimized for clicks and conversions, thanks to AI’s ability to predict at scale which language will improve results.
- Write Facebook and Instagram ads. Today, AI can write Facebook and Instagram short-form ad copy for you.
- Manage and improve social media advertising. AI can also analyze PPC advertising across Facebook and Instagram, then offers recommendations to improve performance based on data.
For starters, one of the primary ways that AI has impacted the advertising and marketing world is by processing all available data, and having the ability to create the ideal audience for your product or service that you can use to target in a variety of different ways.
We discussed the different kinds of data points above, but all of a sudden, we could start to parse and overlay data in ways that we just simply couldn’t do before.
It isn’t just the creation of the audience, it is how AI is able to continuously evolve the audience based on actual performance, and expanding it to other segments that may share the same purchasing behavior.
Provided that the campaign tracking is set up correctly, AI can quickly identify where the conversions are coming from, and seamlessly shift spend around to follow the audiences that are converting.
In addition, you can automatically create similar audiences that share common attributes to your existing audiences which enables you to quickly scale these campaigns to reach more similar people that also have a great chance of converting.
3. Expanding Social Networks Through Recommendation Engines
After friending a coworker on Facebook or following a friend on Instagram, you may notice a list of suggested people to connect with.
Recommendation engines, which utilize machine learning to filter information based on user preferences, contribute to the creation of this customized list.
When you engage with social media accounts and posts, the recommendation engine learns from your past activity, and then interprets patterns in your data to predict a list of accounts you could potentially interact with.
Additionally, recommendation engines are involved in professional networks, such as LinkedIn, Handshake, and Meetup, to name a few.
For example, LinkedIn not only has the ability to suggest jobs to users, but it also helps companies filter out unqualified applicants by targeting specific qualifications in a candidate.
4. Streamlining Communication with Chatbots
Too often, waiting for businesses to answer your questions takes up a large chunk of your day.
Instead of listening to half an hour of music on hold over the phone or waiting for someone to call you back, many companies are using chatbots.
Chatbots are pieces of software that conduct conversations via auditory or textual methods and facilitate communication between consumers and businesses because they are programmed to respond immediately to inquiries, saving time and enhancing overall customer experience.
Spotify, Wall Street Journal, and Sephora already communicate with their customers through chatbots on Facebook Messenger.
In fact, as of 2018 Facebook Messenger had 300,000 active chatbots.
5. Sentiment Analysis
Ever wonder what happens when you tweet a complaint about your espresso from Starbucks?
With the help of sentiment analysis, social media software can detect the negative words in your tweet, enabling Starbucks to understand how a customer feels toward their brand.
Sentiment analysis uses natural language processing (NLP) to identify positive and negative words in posts and comments on social media.
With this information, businesses can consistently, quickly, and accurately respond to customer complaints.
Conclusion
In the digital age, AI is constantly transforming social media, from augmenting user experience to finding more effective ways to market products.
The next time you log on to your social media accounts and upload a picture, notice an interesting advertisement, or comment on a post, keep in mind that with the help of AI, data about your activity is continuously being compiled and analyzed — and will impact what you see and engage with in the near future.
What’s next for you?
If you enjoyed this article, it would really help if you hit recommend below! Follow me on Twitter, LinkedIn, and Medium
Read my all posts/articles here: Praveen Pareek
