5 Strategies for Getting Customers Without Spending in Advertising

If you are willing to put time and effort nowadays is possible to stand out from the crowd, here is how

When you’ve just started a business, you want by all means to get customers and start earning. The problem is that the principles are difficult and while you would like to develop a good marketing plan and invest in online and offline media you can’t because you have a limited budget.

Many times you become obsessed with the budget. But it is not so much an economic issue, but creative. Here are some ways to attract customers without having to invest in advertising:

“The best marketing strategy ever: CARE.” –Gary Vaynerchuck

Create a content strategy This technique is very effective if you create valuable content for your audience, and one of the most effective tools to do so is a blog. In it you can show that you are an expert on a subject and resolve, with your knowledge, the questions that can arise for your audience. Anticipate your doubts, your needs, and you’ll see how they thank you and value you.

Where to start? You’re sure you want to talk about entrepreneurship, but you don’t know what content might interest your audience. Some tools help you find the most shared topics on social media. Here are some examples:

Hootsuite: You can create search streams using hashtags, keywords, or locations to get content for curation, scheduling and content library, has a 30-day free trial.

Scoop it: Content curation for websites and blogs, post scheduling, newsletter builder. Free version available.

With this formula and over time, you will get customers thanks to the SEO and you see you haven’t spent a single buck.

Include ‘guest items’ in your marketing plan Posting “guest posts” on other blogs and magazines will help you attract readers and potential customers.

To start, you’ll have to do a Google search with your keyword + guest author. For example, “entrepreneurship+guest author”.

Like this, there are other ways to do an exhaustive search:

Keyword + write for us. Keyword and “Writers searched” or “Guest Author searched.” Once you arrive at a page where you accept guest posts, try to adapt to your requirements in terms of style and publishing standards.

If people like what they read, they are more likely to trust you and want to know more by visiting your page. So don’t forget to create a creative and powerful biography to create a good feeling for the reader.

Offer something for free Once you’ve caught new readers thanks to the guest post, one effective strategy to keep them is to offer them something for free. Think of valuable content and make it visible on your page so that it is downloaded for free: an ebook, an online course, a template, a podcast, lets your imagination fly.

In addition to these resources, if you want those visitors to test your products and services, tell them they can test them for free, but that they have up to date to enjoy it.

This will sound like some software or programs that offer their services free for 30 days. With this tactic, it is likely that if they are satisfied with the test, the user will expand and pay for their services.

Have a presence on social media and create engagement Social networks are not only used to inform, but they also generate communication between brand and client, and you can create a special feeling between them, to make them feel special and part of that brand.

The only way to bring value is by offering interesting content: photos, videos, infographics, showing who is part of the company, its values, but also content that is not related to the company. You don’t just have to talk about yourself, that’s boring.

Find groups related to your industry and provide them with valuable content. These, over time, will see you as a reference and, for any doubt, will contact you.

Create a Google Places profile Finally, I couldn’t finish this post without mentioning Google Places. This free Google tool lets you geographically locate your local business.

If you provide a local service or own a small business, Google Places will let you go on Google search when someone searches in that city.

When you create your profile, you will upload photos, videos, and it is best to leave your feedback and feedback on the service. As you know, this is an important point, since people like to read other customers’ testimonies before testing a product or service.

The bottom line

Ideas can be transformed in reality with no or few bucks, the key is creativity and consistency.

Show who you are, show passion, show that you are here to help.