5 Secrets to Success in E-commerce: Product Arrangements

Ways to increase your sales with product arrangements…

Selling on the Internet has become one of the biggest needs of today. People used to adopt the traditional shopping method before. The money was given to the seller in cash and the customer received the product by seeing it personally. However, e-commerce has become important to save time due to pandemic conditions and people’s busy work schedule.

To sell on the Internet, you must meet certain rules. Because you will have a lot of competitors in this sector. You can follow the steps I will give below to stay one step ahead of your competitors.

The best trade always starts with an excellent or extraordinary product portfolio. In this way, you can attract customers to buy the product. But when selling products, of course, you need to make your own income-expense account. Sellers with competitors on Ebay or Amazon make their products cheaper and lower their own profit margin. They sell the product, but because they earn little, they have to close their shop. Let’s take a look at the list that I have prepared for you in order to prevent them, to be more attractive and to increase the customer potential!

1. Product name and description

Even though the products you sell are the same as other stores, a product that is unique in terms of SEO will stand out in Google or other search engines. This will naturally increase the sales of your products. Have you noticed that sometimes the same product is sold for more at a higher price? One of the most important reasons for this is the name and description of the product.

Imagine you have a product: You sell a wooden spoon made of cherry wood.

If we give an example on this subject (A: Normal Product name and description, B: Seo enriched product name and description);

A;

Product name: Brown wooden spoon

Product description: It is a wooden spoon suitable for any pot, which you can use in the kitchen or garden. Its color is just brown. You can use it for your special needs. It is a wooden spoon that you can find at a very cheap price and at the last price.

B;

Product Name: Brown Wooden Spoon for Your Home Made of Special Cherry Wood

Product description: It is a stylish and patterned wooden spoon in 30x70 size, which you can use specially for aluminum alloy pots, in brown color. Ideal for all your special needs and daily use. It is completely handmade and carefully produced.

As you can see, there are differences between the product name and product description used in both products. Even though you sell the same product, the customer will choose more product B.

2. Product Images

They are pictures that attract the attention of the customer and visually present detailed information about the product. When there is an image about the product, products that are not pale in color, attractive and generally transparent on the back will stand out more. If you want to be unique in this business, post an image with the name and description of the product. In this way, the customer will recognize the images and buy the product.

Things to Consider in Product Images

• Make sure that the images are at least 300 Dpi resolution.

• Images must be compatible with the name and description of the product.

• Do not add attention-grabbing or text to the product.

• Do not display the brand of the product while photographing the product (Many e-commerce sites do not want this)

• If the background of the product will not be white, choose colors that make the product stand out.

3. Product competitive analysis

If you are not using any program for product competition, there are some ways to do this manually. Although these methods are a bit difficult, they are very useful methods for those who are just starting to sell products.

First, do your research to see the same product you sell in other stores. Purpose: to what extent it makes the same product similar or interesting. In some stores (with a lot of positive comments), the name and description of the product can come to the fore even if it is ordinary. But remember, at first they were just like you. They were looking for customers to sell their products, and after developing their advertising work and product range, they were able to sell even on ordinary product descriptions. So analyze your competitor who sells the same product as you and makes similar arrangements.

This is one of the steps that will take you on the right path. In this way, your product will stand out more than other stores.

4. Product reviews

Before you sell any product in your store, you can examine your competitors that you have done competitive analysis. Once you know their methods and plans, you can arrange your own unique products. It is possible to know this best in the product reviews. Review any product of any store. Then read the reviews of customers who have purchased the product.

In short, analyze what aspect the store has revealed for customers. Analyze the answers to questions such as is there any damage to the product, conversations between customers and the store, customer comments, is the product good enough to recommend to others. Thus, thanks to the product reviews, you will realize the features of the product you will sell and the aspects you need to be good at.

5. Product feedback

Pay special attention to the review of the product when you sell any product. Analyze this if the customer was satisfied or encountered any problems after buying from you. These are especially important because it will result in the customer choosing you again, both to get ahead of your competitors and to strengthen the dialogue with the customers. In this way, you will sell more and get a good profit.

Perhaps the most important of these items is the customer’s feedback to you. The product you sell will get ahead of your other competitors, you will be in the first place in the search section and you will double your customers.

Yes, thank you a billion times if you’ve read this far.

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