5 Marketing Ideas Gleaned From FB Group Rulebreakers
pure snark here; enjoy
I’m in several business groups on Facebook. Some are always open to members sharing links to their businesses or links to products/services that they sell. Others have “special” days when self-promotions are in order. But many more are supposed to be for sharing tips and helpful info about using the product or the platform — and these have posted rules related to self-promotion —and that rule is generally:
NO SELF PROMOTION!
And — followed by a list of what is NOT allowed!
And — of course — this rule is usually IGNORED!
The admins suggest that members report those who do not abide by this rule, but few do. Or when they do, it takes so long to get the post removed — they got their spammy post showing for a long time. In groups where the admins are rarely there, or not there at night or on weekends and holidays, the infringers do their thing!
In the best mode of “don’t get pissed; see what you can learn,” I decided to think about the marketing tactics of the infringers instead.
Here are my 5 take-aways:
- Do your research and find out when admins are not around. Then post away at those times!
- If a member calls out your post and comments that it is spam — defend your post [as many times as needed] because that bumps your original post back to the top and more people see it.
- If your post does get removed by an admin, wait a bit and repost, the ones who reported you probably don’t pay that close attention and you get still more eyes on your post. [also see # 2 above]
- If you do get caught and banned from the group, create another account and start posting again. Heck, create a lot of accounts…and have them all “join” the group.
- Lastly, scroll through all posts where someone asks for help and post: “I can help you — go to https:xxxxx.com” and do this no matter what kind of help is requested.
I don’t know what the answer is as to how to stop this. But one way is to verify new members of your group. Many groups I am in do this via a questionnaire or having it only open to those who paid for a product or service. But it remains a challenge….
Just laugh at the spammers — and never fed the trolls!