Summary

David Park, CEO of Jenni AI, shares five growth hacks that helped his SaaS company rapidly grow from 0 to 1 million users in 9 months and eventually reach 2.5 million users.

Abstract

David Park's strategy for Jenni AI's explosive growth includes partnering with new influencers, leveraging recognizable faces, exploiting successful content strategies, multiplying social media accounts, and ensuring a high-quality product. He emphasizes the importance of spreading promotional efforts across multiple influencers, especially those with high engagement but lower costs. Park also suggests borrowing the popularity of well-known figures to boost visibility and credibility. Once a successful content type is identified, he advises focusing on creating more of that content rather than continuing to experiment. Multiplying accounts to repost viral content can lead to unexpected reach, and having a "sticky" product that meets customer needs is crucial for long-term success.

Opinions

Partnering with a diverse range of new influencers can be more effective and cost-efficient than relying on a single big-name influencer.
Using recognizable figures can significantly increase content visibility and engagement due to the algorithmic push from social media platforms.
Once a successful content strategy is found, it's better to exploit it by producing similar content rather than constantly experimenting with new ideas.
Creating multiple social media accounts can maximize the reach of viral content, as follower count is not the sole determinant of content distribution.
A high-quality product is essential for sustained growth, as a poor product will ultimately lead to customer churn and failure, regardless of initial marketing success.

5 Growth Hacks To Go From 0 to 1 Million SaaS Users in 9 Months.

This is from the Twitter thread of David Park, CEO of Jenni AI. They’re now at 2.5M users. Some of us just got a crippling sense of failure because you’re looking at your daily active users dashboard. It shows 1000 or, 10, or 1(yourself).

Want to learn how Jenni AI blew the lid off and got 1 million users in 9 months? Let’s go.

Partner with new Influencers.

The algorithm overlords might decide they don’t like you.

They might also decide if they like the big name influencer you’re getting to promote you product. Why place all your eggs in one basket? Spread it across a bunch of influencers. Even better, spread it across a number of new influencers. With the rise of UGC content, more brands are trusting the everyday Joe and Jane to create and promote their products.

What’s more, those guys cost way less. So why pay $2,500 in one place when you can pay $250 in 10 places and get a bigger bang for your buck?

Here’s how David did his:

A few Tips directly from David

Go to the hashtags your audience watches and see which accounts have been getting views.
If a new-ish account has multiple videos with 100k+ views, it’s GOLD
Negotiate a price they’re happy with, then see if you can get a discount for a bundle deal.
Be nice.

Borrow someone’s face

What would happen if your favorite artist, David’s was BTS, just upped and decided to create a new tiktok account?

Of course, all the videos on there would go viral. The algorithm overlords will have to push it out. SO dig in and find someone that the audience you want to reach recognizes. Then you borrow their face. Mine would be Nicolas Cole. He teaches people writing which involves a fair bit of cold outreach. Having someone like him push our my start DMfollow would be massive. DMfollow helps people automate followups in their DMs.

For Jenni AI, it was some guy called MengMengDuck, I’ve never heard of him. They got him to create videos on their account and got 7 million + impressions in the first month. The videos were being pushed to the guy’s audience and this laid the foundation for their account. After the foundation was in place, they could bring in other creators.

Tips directly from David:

Repost vids on all platforms (Reels, TikTok, YT Shorts) — Post 1+ videos per day — Initially, post vids similar to what the influencer posts on their main account — We paid $4000/mo for MMD who had 500k followers, but you can get someone cheaper for similar results!

Explore and then exploit

Keep churning out content. Experiment with different things until you hit content gold.

Once you hit content gold, stop experimenting and start exploiting. Create more and more and more of that content. For Jenni AI, their gold was “POV: you have an essay due”, this generated over 40 million views overall.

For instance, as of time of writing, I’m wolfing down a drumstick from a chicken and jollof rice meal prep I made for the week. There was a bit of problem though. This is why I never change the variables of anything once I have a perfect formula. I had to lend out my big pot so I had to use my smaller pot to parboil the rice to remove the starch so it won’t be mushy. Oh well, the new pot variable introduced messed up my rice and it came out a tad bit mushy. Quite annoying.

Find what works, tweak a little to make it different, but never change the core.

Multiply Your Accounts

Again once you find content that works, don’t keep exploring and don’t keep it on one account.

Create multiple accounts. This can be made easier by catchall emails. Repost that viral worthy content on all the accounts. For Jenni AI, they have an account with just 48 followers which sometimes brings in more views on the same videos than their main account does with 55k followers.

Follower count does not matter.

Have A Sticky Product

Now we arrive at the unsexiest part.

You just have to have a great product. Customers are fine but if your product is rubbish, it will be shown the trash bin. It’s easier to get customers and for your videos to go viral. Does your product actually do what it says? Will they get maximum bang for their buck? Did you listen to what they told you they wanted in the product?

Bad product = failure.

There’s no way around it. If you create a buzz at the top of your conversion funnel, once they reach the bottom, your product, everything will go kaboom.

No fear though, follow the questions above and you should have a banger product.

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