avatarJerry Keszka

Summary

The website provides information on four free digital marketing courses with certifications from reputable sources like Google, HubSpot Academy, Copyblogger, and Meta, emphasizing the importance of digital marketing skills in the modern economy.

Abstract

The undefined website discusses the shift in the market due to economic changes, highlighting the increasing importance of skills over diplomas and the impact of AI on jobs. It introduces four free digital marketing courses that offer certifications upon completion, which can be valuable for both career advancement and entrepreneurial success. These courses cover a range of topics from the basics of digital marketing to content marketing strategies, and they are provided by industry leaders such as Google, HubSpot Academy, Copyblogger, and Meta. The article underscores the practicality and accessibility of these resources, suggesting that they are more beneficial than some paid options, and encourages readers to take advantage of these opportunities to enhance their digital marketing expertise.

Opinions

  • The author believes that traditional college diplomas are becoming less valuable compared to practical skills, especially in digital marketing.
  • There is a critical view of government-run educational institutions, which are seen as failing to keep up with the rapid pace of change in the market.
  • The author suggests that the current economic climate necessitates learning and adapting to new skills, with digital marketing being particularly essential.
  • The courses mentioned are not only free but are also considered to be of high quality, potentially surpassing the value of paid courses.
  • The article implies that these digital marketing courses can lead to a high-paying career or be instrumental for online entrepreneurship.
  • The author expresses that content marketing is a key component of digital marketing, with HubSpot Academy's course being highlighted as especially beneficial for those looking to improve their content strategy.
  • Copyblogger's course is recommended for a systematic approach to effective Internet marketing without the hype of get-rich-quick schemes.
  • Meta's courses are seen as comprehensive, offering training not just on Facebook but also on Messenger, Instagram, and WhatsApp, which are all part of the Meta ecosystem.

4 Free Digital Marketing Courses With Certification Better Than Some Paid Ones

Learn top skills from recognized resources

Image by the author using Canva

The latest changes in the economy introduced many essential shifts in the market. It influences many aspects of life — education, career, and entrepreneurship.

The new methods are replacing the old ones. Skills are more important than diplomas. AI will replace many jobs. The institutions managed by the government do not follow the updates.

We live in crazy times when people still go into massive debt to get worthless diplomas from college. At the same time, you can learn valuable skills from top providers for free.

Digital marketing is one of the most essential skills, whether you want a high-paying career or use it for your entrepreneurship path online.

You can learn digital marketing without spending a cent. I will introduce you to 4 digital marketing courses with certifications to help you succeed online success.

Fundamentals of Digital Marketing by Google

Mastering digital marketing is crucial. Even with a top-notch product or service, effective digital marketing is vital for success in today’s economy.

This course will teach you the principles of digital marketing, which will assist you in growing your business or professional career.

The course is jam-packed with practical activities and real-world examples to help you put theory into practice.

Course structure and details:

  • 40 hours
  • 26 modules
  • Beginner’s level

What you will learn:

  • The online opportunity
  • Your initial steps toward Internet success
  • Build your web presence
  • Plan your online business strategy

Content Marketing Training by Hubspot Academy

This course will teach you all you need about content marketing from the ground up.

You’ll discover how to develop lovable content that sells your product or service. It’s a true find!

Who is the course for:

  • Marketing executives want to improve their content-generation skills
  • Content marketers eager to enhance their abilities and reach
  • Business owners who want to see results from a better content strategy

What you will learn:

  • Develop a strategy for producing high-quality content that appeals to your target audience
  • Make a long-term strategy for identifying and achieving your content objectives.
  • Implement the most recent SEO strategies to enhance organic traffic and track ROI through goal setting and performance tracking.

Internet Marketing for Smart People by Coppyblogger

Internet Marketing for Smart People is a systematic, straightforward approach to understanding and implementing effective Internet marketing.

You’ll discover the “Copyblogger method” for starting a lucrative online business or marketing your existing offline business online.

What you will learn:

  • Relationships — with the audience
  • Direct response copywriting
  • Content marketing — delivering great content
  • Have something worth selling

Facebook Blueprint courses by Meta

This is a set of online courses to help you build your marketing skills across the meta platforms:

  • Facebook
  • Messenger
  • Instagram
  • WhatsApp

What you will learn:

  • Prepare to bring your business online
  • Establish your presence
  • Attract your audience
  • Build relationships
  • Improve your creative strategy
  • Optimize your strategy

And it doesn't stop there. If you want to scale your business, you can also learn how to start your advertising journey on Meta with the following courses :

  • Sell your products online
  • Start advertising from your Page
  • Enhance your ads in Ads Manager
  • Monetize your content

What are your favorite free digital marketing courses?

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