3 Ways to Turn Your Article into a Lead Magnet

Summary

The website content provides three innovative strategies for transforming articles into effective lead magnets, emphasizing the creation of PDFs, action questions, and mini-workbooks to engage readers and encourage them to take action.

Abstract

The article "3 Ways to Turn Your Article into a Lead Magnet" offers content marketers unconventional methods to repurpose their written work into powerful tools for generating leads. It suggests creating downloadable PDF versions of articles for tactile learners, implementing action questions to prompt immediate application of the content, and developing mini-workbooks to facilitate journaling and action planning. These strategies are presented as simple yet effective ways to stand out from typical lead magnets and foster reader engagement, potentially leading to increased loyalty and customer action. The author, Jeff Herring, also invites readers to access additional resources and subscribe to his content on content marketing and creating one's dream practice.

Opinions

The author believes in the value of providing content in various formats, such as PDFs, to cater to different learning preferences.
There is an emphasis on the importance of reader action, suggesting that without it, readers may forget the content's message.
The article underscores the ease of creating mini-workbooks as a means to encourage readers to internalize content and take further action.
Jeff Herring implies that these methods are underutilized in content marketing, offering them as unique and effective alternatives.
The author promotes the idea of providing gentle invitations within the content to engage with additional offers or subscriptions, indicating a soft-sell approach.
Herring's reference to his own journey from counseling psychology to online content marketing suggests a personal endorsement of these lead magnet strategies as part of a broader content marketing approach.

And they aren’t what you think they are …

Thanks for dropping by for this brief article training. I’m glad you’re here!

Let’s jump right in!

Tired of the same old same old lead magnets? This is not that.

You can create almost endless lead magnets with your articles. Here are 3 I rarely see:

Article PDF

Did you know there are folks who want to hold a version of your article in their hands? Some folks learn more if they can “mark it up.”

Offer a downloadable PDF version of your article. Make sure to add a gentle invitation to the bottom of the PDF.

2. Article Action

So many people will read your article, promise themselves they will go use this stuff, and then forget about it.

Add 3 “action questions” at the end of your article designed to get your reader into immediate action.

3. Article Mini-WorkBooks

This one is so easy to create I almost feel bad recommending it. Almost.

Simply add a few lines under each question from #2 for your reader to journal and create action lists on each question. Get people to take action and they’ll come back to you to take more action!

Once again, I could make this harder for you, but why? :-)

Before you go get your free instant access to 21 article ideas from my Article Ideas Vault.

About Jeff Herring

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Internet > Content Marketing > Articles > Lead Magnets

3 Ways to Turn Your Article into a Lead Magnet

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