3 Ways Medium Functions a Bit like Instagram
The new reality of the app
I am relatively new to Medium, as I joined in January of 2022.
Like most apps, when you are a new user, your first objective is to search and discover how the app works.
While I love the platform and what it provides for readers and writers, I have noticed something in the short time I have been here.
People are very desperate for what equates to a blue checkmark on Instagram.
I’ve seen stories of people posting their earnings (because that is relevant to my writing?)
I’ve seen clickbait stories of people posting about how they earned 500 followers in 24 hours but failed to mention that it is due to maxing out their ability to follow others.
In the end, I see something that is consistent.
People desperately want attention.
I am not saying you’re wrong in your desires. Go for it. It could be personal to me and my initial searches, but my feed became polluted with this content.
I have now done enough reading that my recommended feed has changed, but I had an epiphany.
Medium feels a lot like Instagram.
Everyone desperately wants to go viral.
I get it.
It would be awesome to produce that story that gets 10k views.
I’ve seen so many example story titles, “ How I got 30k views writing a story a day,” or “How I gained 2000 followers in 24 hours.”
I have two responses to that. Some people are lying, and the turtle beats the hare.
Who has the better success story; Warren Buffet or the person who won the lottery?
Maybe it is a personal opinion, but I would prefer to produce ten stories with 100 views each than one with 1000 and 9 duds. Your focus should be to build a consistent audience than to catch fire once.
Everyone wants to be medium famous
Remember when you were in middle school and had talent at a sport?
Top of your class, maybe even best in your region, or even best in your state.
Then a coach or parent broke the news to you that only 1% of athletes go pro.
I have some news to break; Medium works the same way.
The other piece of advice a coach would give you is to never give up on your dream. While you lived off that narrative to continue to push yourself, it felt like a failure when you realized you wouldn’t be in that 1%.
The problem I have always had with that narrative is that it disregards attainable accomplishments in the top 2–10% or even the top 10–25%.
Or the accomplishment of becoming brave enough to join Medium in the first place.
So you don’t have 70k followers, 14x top writer badges, and a massive email subscriber list. Does that mean that you cannot develop your niche into a side hustle? Does it mean you can’t create a course, even for a small audience?
If your focus is solely on being a 1%, you will bypass every opportunity that can help you grow.
Stats are just as addicting as likes
I stopped looking at my stats as often as I used to.
It gave me this false sense of success or failure to see responses to my stories.
The use of stats should solely be to gauge your audience.
The other component that flies over my head is that no one knows the algorithm in which Medium spreads your story. I get recommended stories that are over three months old on the platform.
The same is going to happen with the stories you and I produce. Stop checking your stats within hours and days of your stories posting.
I think the clap system is weird.
10 people can produce a total of 500 claps. So why does it feel different if those same 10 people produce a total of 10 claps?
When I started on this platform, I honestly took it personally. Some people genuinely don’t know they can give 50. Some people have a system for claps equating to how much of the story they read.
In the end, it is not personal; it is just a button. Just write.
I hope I don’t come off as a hater. If you want to live your dream of turning this into a side hustle or even grow it into a full-time business, I am all for it.
I just hope people are doing it the right way.
We all see influencers on Instagram living their best life. We all know the truth; behind all that fluff there are a lot of fakes.
Let’s not take something as pure as writing and turn it into that.
