3 Ways AI Partners Help You Write More Powerful and Effective Headlines

And you won’t need clickbait titles!

Do you need more results from your writing? Are you hoping to show up in Google search results?

Of course! But most content writers can’t afford to have an SEO specialist, research assistant, and marketing team on hand. Yet, we can take advantage of many free artificial intelligence tools waiting to be our virtual assistants.

Artificial intelligence can help writers craft headlines.

You may have wondered, “Do I have to write clickbait headlines to attract readers? How much time does it take to find the perfect word??”

No, you don’t have to be sensationalist, and it won’t take all day with the help of these free tools.

Why does the right word in your headline make a difference?

Your headline serves two purposes: one tells your reader what to expect, and the second makes it easier for search engines to identify your content.

A properly formatted headline should be in the largest font size of the writing on the page. Algorithms are programmed to scan headings (titles) and subtitles (subheadings). It uses this information to match users’ search intent with informative articles.

Depending on several factors, including the template you are working within, determine the exact font size. If you have an option of H1 and H2, choose the first for the main title and the second for subtitles.

In addition, remember Google search results intend to show articles that provide the best reader experience. Clear headings and subheadings make it easier for the user to scan your content, so it’s a win-win.

For complete details on formatting your headings and subheadings, read, What Is an H1 Tag? Why It Matters & Best Practices for SEO published by Semrush.

Which AI tools help you find the best words for your headline?

Be assured a title is not clickbait if it delivers on the title promise and delivers value to the reader. So the first step is to determine what information you need to provide.

For example, a content writer needs to provide an article about planning a vegetable garden.

• Tool #1 is Keywords Everywhere. This tool shows you monthly search volume, cost-per-click (CPC), and competition data of keywords on multiple websites. KE can be installed as a browser add-on for Chrome or Firefox.

Our content writer searches for the keywords plan my vegetable garden.

Keywords Everywhere provide a pop-up on the side of her screen with the information displayed below.

Now the writer has a basic idea of what searchers want to know and keywords to include in the headline, subheadings, and content.

This tool uses power and emotion words for your headline.

You may have seen articles such as 801+ Power Words That Pack a Punch & Convert like Crazy.

People want results, and that’s why these words work. However, you may not want to scan lists of words which is where the next tool comes in.

• Tool #2 is the Title Generator.

Here I am prompted to enter a keyword. Plan Your Vegetable Garden returned 700 ideas. Here are some of its suggestions with the power and emotion words in bold.

I don’t know what Bill Gates has to do with vegetable gardens, but you get the idea!

My conclusion? Yes, this can be useful as the algorithm is programmed to use power and emotion words to generate attention, but your title will improve with a personal touch.

Combine artificial intelligence with human insight for the best title.

The final AI application is my favorite.

• Tool #3 is Coschedule’s Headline Analyzer.

It requires you to register for the free version and subscribe to unlock all the features. I’ve only used the free tools and find its scoring feature helpful.

To experiment, I chose a title from the list above: The Quickest & Easiest Way to Plan Your Vegetable Garden. It scored only 66.

Here’s where you get to add your human insights to the AI-generated title.

Since I know a reader will want to get planning tips from an expert, I tweaked it to read: A Master Gardener’s Quick and Easy Way To Plan Your Vegetable Garden for a score of 74.

Busy potential veggie growers want simple answers, so I dropped the word quick and added the number five. A Master Gardener’s Five Easy Tips To Plan Your Best Vegetable Garden scored a reasonable 81.

Next, I trade one word, best for try.

The final version: Try A Master Gardener’s Five Easy Tips To Plan Your Vegetable Garden for a score of 91!

I think the low nineties is the best I ever got, and I’m happy with the title.

Recently, I wrote Watch Out! Powerful Examples of Why I Believe A Robot May Steal Your Job and describe the partnership I envision.

I foresee a future where we may utilize the artificial intelligence that humans have created to access all knowledge and suggest rational options.

AI assistants can save time and provide ideas, and this brief article can inspire you to try these helpful tools.

Also, please share tips for apps and tools that make your content writing more effective.

Cindy has decades of experience as a teacher, entrepreneur, and writer. She loves marketing and can help you target your readers with her Reader Avatar creation services, custom content creation, and personal coaching.