3 Social Media Mindsets Every SaaS Founder Needs To Build A Successful Personal Brand.

Stop Being A Consumer, Be A Producer.

There are billions of people on every social platform, and less than 10% of those billions create. The rest consume.

This is true of many endeavors in life. The number of people innovating and creating versus consumers is vastly unbalanced. I understand that innovation takes considerable sacrifice but you’re a SaaS founder. This sacrifice pales in comparison to what you have done and all you still have to do.

As a SaaS founder with growth dreams, you have to shift sides now. In Russell Brunson’s book Traffic Secrets, he advises you to unfollow everyone and follow only your Dream 100. This is so you can learn from them, and engage with their content. I might tweak that advice and say that have 2 different accounts. One for fun and another for following your dream 100 and creating your own content.

The focus here though is still not mindless consumption of the content of your dream 100. You need to reverse engineer their content to learn what works. You need to engage with them to build a relationship with them. The most important piece of course is to actually produce your own content.

Produce, don’t consume.

Document, Don’t create.

You should be producing 6 pieces of content a day.

This is advice from Gary Vanerychuk. That certainly sounds outrageous right? Of course, it does except that you’re thinking he means you should go through all your content creation rituals 6 times every day. You already have a boatload of content right there in your day-to-day life.

The idea of documenting instead of creating is that you should just post things as they happen in your life. Don’t try and make everything beautiful. Of course, you can have specialized content that you spruce up before you post it but for most content, just type and hit post.

You’re already solving a problem. Talk about the problem and about how your SaaS solves the problem. Talk about problems you’re facing as you build.

Document your journey. Don’t always create from scratch.

Outsource Your Social Media Management.

There are some pretty boring parts of building a personal brand.

• Commenting on other people’s posts.
• DMing people who engage with your posts.
• Scheduling posts.

It will do you great good to get a Virtual Assistant for $3–7/hr from the Philippines to do this for you. I advise you to read the virtual assistant hiring sections in Tim Ferris’s book Four Hour Work Week.

One advice before hiring a VA though. Try doing the work for a day or week and see how long it takes. This gives you a baseline that you can measure your VA against. They should be as good or better than you timewise and execution-wise.

Another option would be a more premium outsourcing. In this case, the person takes the load of building your personal brand off you. They:

• Prepare the content strategy and schedule.
• They engage with your audience and fellow creators.
• They help you build pipelines from your social media to your product.

This is the service I offer. Reach out to me if you need some advice on this.

Outsource your personal brand so you can focus on building your SaaS.

If you’d like to launch a campaign like this for your SAAS company, DM me.

Join my newsletter if you’d like to get Weekly SAAS marketing insights.